Mortgage Blog

Marketing, automation and pipeline practice for mortgage professionals - written by people who build the CRM.

Articles

How to Close Mortgage Refinancing Deals

Summary This article explains the essentials of navigating mortgage refinancing deals, ensuring loan officers and borrowers maximize value in every transaction. Learn about effective strategies to present refinancing…

Articles

How to Craft Text for Effective Communication

Summary This article explores the power of text message templates in the mortgage industry, helping loan officers maintain consistent and effective communication with clients. Learn about the importance…

Articles

Text Blast Marketing: Can it Boost Engagement?

Summary This article highlights the power of text blast marketing for mortgage professionals to engage with clients effectively and efficiently. It discusses how using SMS marketing can help…

Articles

Understanding the Mortgage Market

Summary This article delves into the essentials of compliant mortgage advertising. Learn about the importance of honesty, transparency, and adherence to regulations like the Truth in Lending Act…

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