CMPS Designation: How it is Beneficial
Quick Answer What is the CMPS designation? The Certified Mortgage Planning Specialist (CMPS) designation is a professional credential for mortgage professionals who advise clients on mortgages as part…
Articles
Mortgage Ads and Advertising Review: A Workflow for Loan Officers
Use a source-led mortgage ads and advertising review workflow to preserve claims, evidence, review ownership, and release decisions.
Facebook Ads For Mortgage Brokers
Direct answer Facebook ads can be one source of mortgage inquiries when the campaign objective, audience choices, landing-page disclosures, consent language, lead handoff, and follow-up process have been…
Mortgage SEO for Loan Officers: A Practical Review Guide
A people-first mortgage SEO review guide: choose a borrower question, cite a source, assign a reviewer, and make the next step clear.
4 Common Obstacles In Digital Mortgage Adoption
Summary This article discusses the common obstacles that prevent mortgage professionals from adopting digital tools and how to overcome them. Learn about challenges like lack of knowledge, resistance…
Social Media Strategies Lenders Should Implement
Summary This article discusses innovative social media strategies tailored for lenders in 2024. Learn about leveraging video content, engaging with niche audiences, and optimizing posts for trends to…
Ethical Lending: Putting the Borrower First in Practice
Every loan officer has had the file where the most profitable product and the right product were not the same thing. What you do in that moment is…
Adapt Mortgage Lending for All Generations
Summary This article dives into the importance of adapting mortgage lending strategies to cater to different generations—Boomers, Millennials, and Gen Z. Learn about the unique preferences and needs…
Habits Among Generations in the Mortgage Industry
Summary This article explores how borrowing habits differ across generations in the mortgage industry. It highlights the changing preferences of Millennials, Gen Z, and Baby Boomers when it…
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