CMPS Designation: How it is Beneficial
Quick Answer What is the CMPS designation? The Certified Mortgage Planning Specialist (CMPS) designation is a professional credential for mortgage professionals who advise clients on mortgages as part…
Articles
Mortgage Ads and Advertising Review: A Workflow for Loan Officers
Use a source-led mortgage ads and advertising review workflow to preserve claims, evidence, review ownership, and release decisions.
Facebook Ads For Mortgage Brokers
Direct answer Facebook ads can be one source of mortgage inquiries when the campaign objective, audience choices, landing-page disclosures, consent language, lead handoff, and follow-up process have been…
Mortgage SEO for Loan Officers: A Practical Review Guide
A people-first mortgage SEO review guide: choose a borrower question, cite a source, assign a reviewer, and make the next step clear.
4 Common Obstacles In Digital Mortgage Adoption
Summary This article discusses the common obstacles that prevent mortgage professionals from adopting digital tools and how to overcome them. Learn about challenges like lack of knowledge, resistance…
Simple Strategies to Help Lenders Referral Network
Summary This article discusses strategies for building and maintaining a strong referral network for mortgage professionals. It emphasizes fostering relationships with realtors, financial advisors, and other partners to…
Social Media Strategies Lenders Should Implement
Summary This article discusses innovative social media strategies tailored for lenders in 2024. Learn about leveraging video content, engaging with niche audiences, and optimizing posts for trends to…
Ethical Targeting: The Balance
Summary This article introduces a new referral program designed to help mortgage professionals generate more leads and expand their networks. Learn how to take advantage of this program…
Adapt Mortgage Lending for All Generations
Summary This article dives into the importance of adapting mortgage lending strategies to cater to different generations—Boomers, Millennials, and Gen Z. Learn about the unique preferences and needs…
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