Summary
This article discusses innovative social media strategies tailored for lenders in 2024. Learn about leveraging video content, engaging with niche audiences, and optimizing posts for trends to maximize outreach. Discover how to craft impactful campaigns that resonate with borrowers and achieve sustainable growth. By the end, you’ll know how to transform your social media presence into a lead-generating powerhouse.
If you’re a loan officer who is seeking to generate more leads in the coming year, social media is by far the most powerful tool at your disposal. However, many mortgage professionals do not know where to begin when it comes to social media marketing.
With this in mind, our experts have composed this helpful guide. Below, you will find 7 proven lead generation strategies that you can use to grow your mortgage business in 2024 and beyond.
1. Leverage Gated Content
Posting gated content is one of the easiest ways to convince consumers to provide their contact information. Essentially, all you have to do is share a link to some compelling content on your social media pages.
When they click on it, they will be directed to the “gate,” which will prompt them to enter their name and email address. They cannot view the content unless they provide the requested information.
2. Host a Contest
Hosting a contest is another great lead generation strategy that can also be used to acquire new followers. Simply develop a contest idea, develop some basic rules that will benefit your business, and kick back as the leads roll in.
For instance, the prize for your contest could be a $500 gift card to a big-box retailer of your choice. In order to enter, contestants must like your page, tag a friend, and share your post. Once the predetermined contest window has ended, select a winner and announce it on your page.
3. Use Paid Advertising
Paid social media advertising is a surefire way to attract quality leads. All of the major platforms give you the ability to create and manage custom paid marketing campaigns. If you want results fast, there are few options better than paid advertising.
3. Short Form Content
Social media has been a mainstay for years and will remain influential for decades. It’s undoubtedly a wise investment for businesses. Embracing the latest strategies, particularly leveraging short-form content, can significantly enhance your online presence and lead generation efforts. Concise, engaging posts are highly effective at capturing attention and driving engagement.
As a loan officer looking to increase your lead generation this year, social media is the most powerful tool at your disposal. Yet, many mortgage professionals struggle with where to start in social media marketing.
5. Take Advantage of Geo-Targeting
When you’re setting up a paid social advertising campaign, make sure that you take advantage of the geo-targeting feature. This feature allows you to target specific audiences based on several factors, including their location.
Geo-targeting is especially useful if you are an independent loan officer or are running a small, local firm.
6. Share Testimonials
The average consumer trusts the recommendations of other buyers. In light of this, we recommend sharing customer testimonials on your social media pages. These testimonials can provide you with “social proof,” which demonstrates how your services have benefitted past clients.
7. Create a Lead Magnet
A lead magnet is any type of content that entices people to offer up their contact information. A few examples include mortgage rate calculators, eBooks, and case studies.
Much like with the gated content, a lead magnet requires users to provide their name and email address in order to access the materials.
Social media has been a mainstay for years and will remain influential for decades. It’s undoubtedly a wise investment for businesses. Staying ahead with the latest strategies, such as leveraging short-form video content, utilizing AI-driven personalization, engaging in social commerce, and harnessing the power of influencer partnerships, can significantly enhance your online presence and lead generation efforts.
As a loan officer looking to increase your lead generation this year, social media is the most powerful tool at your disposal. Yet, many mortgage professionals struggle with where to start in social media marketing.
Generate More Leads with BNTouch
As one of the most innovative CRM solutions in the world, the BNTouch platform includes a full array of advanced tools that are designed specifically for mortgage brokers.
Our platform includes pre-built marketing content that is perfect for digital advertising. In addition, our solution allows you to post content to your social media accounts with just one click.
Key Takeaways
- Leverage Video Content for Engagement
Video posts see higher interaction rates, making them essential for building stronger connections with potential borrowers.
Focusing on specific demographics or interests can boost relevance and visibility, helping lenders stand out in competitive spaces.
- Stay Consistent with Posting Trends
Consistency in posting aligned with current trends increases engagement and brand recall over time.
Commonly Asked Questions
- What role does video content play for lenders?
Video content grabs attention and drives engagement, making it essential for reaching borrowers effectively.
- How can lenders target niche audiences?
By focusing on specific demographics and interests, lenders can craft personalized content that resonates more strongly.
- Why is consistency important in social media posting?
Regular posting builds trust, keeps the audience engaged, and strengthens brand presence over time.
- What’s the benefit of leveraging current trends in content?
Aligning with trends ensures content remains relevant and captures the audience’s interest.
