Is Aidium or BNTouch better for mortgage?

BNTouch is purpose-built for mortgage professionals with native LOS integrations, compliant texting, and co-branded marketing. Compare features side by side to see which platform fits your workflow.

How much does Aidium cost compared to BNTouch?

BNTouch starts at $165/month with all core features included. Aidium pricing varies. BNTouch bundles marketing automation, texting, and CRM in one price.

Can I migrate from Aidium to BNTouch?

Yes. BNTouch supports data migration from other CRMs. The White Glove team helps import your contacts, campaigns, and workflows from Aidium.

What does BNTouch offer that Aidium does not?

BNTouch is built exclusively for mortgage, offering Encompass and LOS integration, TCPA-compliant texting, co-branded marketing, and White Glove setup as standard features.

BNTouch vs Aidium: which mortgage CRM fits your operation?

Quick Answer

How does BNTouch compare to Aidium for mortgage CRM?

Aidium (rebrand of Whiteboard Mortgage CRM, acquired by Daily AI) and BNTouch compete head-to-head in the mortgage CRM category. Aidium emphasizes AI features and recent funding (Series A $19M). BNTouch emphasizes transparent pricing ($165 solo, $95/seat team — published), 22 years of mortgage-built workflows, native LOS integration across 5 systems, and MAIA AI included on every plan. Aidium pricing is undisclosed and requires a sales call.

Honest comparison. We don’t bury the parts where Aidium beats us. If Aidium fits your operation better, we’ll say so.

Real demo on your operation

15 minutes with a mortgage CRM specialist. Bring your toughest scenario, your current stack, and your hardest objection. We’ll show how BNTouch handles it.

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Where Aidium wins

✓Recent $19M Series A funding signals investment in AI feature development
✓Active blog presence on AI features (last post May 2025)
✓Strong messaging around AI propensity modeling for loan officers

Where BNTouch wins

✓Pricing published: $165 solo / $95 seat team / Enterprise custom (no sales-call gate)
✓22 years of mortgage-built workflows (founded 2003)
✓Native LOS integration across Encompass, Calyx Path, Filogix, BytePro, LendingPad
✓MAIA AI included on every plan, not gated to premium tier
✓Credit pull alerts as core feature, not premium add-on

When to choose Aidium

Aidium fits operations specifically wanting their AI propensity modeling approach with budget for opaque enterprise-tier pricing.

When to choose BNTouch

BNTouch fits operations wanting transparent pricing, broader native LOS integration, mortgage-specific workflows out of the box, and AI assistant included without an upgrade tier.

Common questions

How do I evaluate which fits my operation?

Three filters: (1) Can you talk to 3 existing customers in your size range without going through the vendor’s screen? (2) Will the vendor demo on YOUR past-client data in 30 minutes? (3) Is pricing published, or does it require a sales call? Whichever vendor clears all three is the safer bet.

What about migrating from Aidium to BNTouch?

CSV import is self-service. White Glove migration includes contacts, pipelines, custom fields, campaigns, and historical data. Most teams move in 7-14 days without losing institutional memory.

Can I run both during evaluation?

Yes. BNTouch offers month-to-month pricing with no annual lock, so you can run parallel for 30-60 days to compare on real data before cutting over.

See BNTouch on your real operation in 15 minutes.

Live walkthrough, mortgage-specialist demo, no generic case studies. We’ll compare against Aidium on your data.

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