Is Velocify or BNTouch better for mortgage?

BNTouch is purpose-built for mortgage professionals with native LOS integrations, compliant texting, and co-branded marketing. Compare features side by side to see which platform fits your workflow.

How much does Velocify cost compared to BNTouch?

BNTouch starts at $165/month with all core features included. Velocify pricing varies. BNTouch bundles marketing automation, texting, and CRM in one price.

Can I migrate from Velocify to BNTouch?

Yes. BNTouch supports data migration from other CRMs. The White Glove team helps import your contacts, campaigns, and workflows from Velocify.

What does BNTouch offer that Velocify does not?

BNTouch is built exclusively for mortgage, offering Encompass and LOS integration, TCPA-compliant texting, co-branded marketing, and White Glove setup as standard features.

Is BNTouch a good alternative to Velocify?

Yes. BNTouch offers mortgage-specific CRM features including marketing automation, digital POS, and 400+ pre-built campaigns that Velocify does not provide as a standalone platform.

How does BNTouch pricing compare to Velocify?

BNTouch starts at \$165/month for individuals. Velocify typically requires an enterprise contract with higher minimums.

Can I migrate my data from Velocify to BNTouch?

Yes. BNTouch offers free data migration as part of the White Glove onboarding service.

Does BNTouch have lead distribution like Velocify?

Yes. BNTouch includes automated lead distribution, round-robin assignment, and priority-based routing for teams.

Which CRM is better for mortgage marketing?

BNTouch is purpose-built for mortgage marketing with 400+ campaigns, email, SMS, and video built in. Velocify focuses primarily on lead management.

Comparison

BNTouch vs Velocify (ICE Mortgage Technology)

Velocify was once a standalone lead management platform. Today it’s been absorbed into ICE Mortgage Technology’s Encompass ecosystem. Here’s how BNTouch compares as a dedicated mortgage CRM.

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Feature	BNTouch	Velocify / Encompass
CRM
Mortgage-specific CRM	✓	~ Built into LOS
Contact management	✓	✓
Deal pipeline tracking	✓	✓
Team collaboration	✓	✓
Marketing
Email campaigns	✓	✗
Text/SMS marketing	✓	✗
Video messaging	✓	✗
Social media posting	✓	✗
180+ pre-built templates	✓	✗
Lead Management
Multi-source lead capture	✓	✓
Automated lead distribution	✓	✓
Lead scoring	✓	✓
Digital Lending
Built-in POS (digital 1003)	✓	~ Separate product
E-signatures	✓	~ Separate product
Borrower portal	✓	~ Separate product
Other
Standalone platform	✓	✗ Requires Encompass
LOS integrations	✓	N/A (is the LOS)
Website builder	✓	✗
Live chat widget	✓	✗

Want a 1:1 walkthrough vs. Velocify on your data? Book a 20-minute BNTouch demo →

Marketing Automation

Velocify was always a lead management tool, not a marketing platform. BNTouch includes email campaigns, SMS, video messaging, social media posting, and over 180 mortgage-specific templates — all built in. With Velocify (now part of Encompass), you’d need to bolt on separate tools for any of that.

Digital Lending & POS

BNTouch includes a built-in point-of-sale system with digital 1003 applications, e-signatures, and a borrower portal. In the Encompass ecosystem, these features exist but are separate products with separate pricing — Consumer Connect, eClose, etc.

Independence & Flexibility

Velocify no longer exists as a standalone product. It’s been folded into ICE Mortgage Technology’s Encompass suite. If you’re not already on Encompass, you can’t get Velocify. BNTouch works as a standalone platform and integrates with any LOS — Encompass, Byte, Calyx, and more.

The Bottom Line

Velocify no longer exists as a standalone product. If you’re looking for a dedicated mortgage CRM with marketing automation, BNTouch is the clear choice.

If you’re already on Encompass and just need basic lead management, the built-in tools might be enough — but you’ll miss the marketing and POS features that BNTouch provides out of the box.

Ready to Switch?

Choose the BNTouch plan that fits your business

Individual

For solo loan officers ready to grow

$165/month

✓ Mortgage Lead Marketing Platform
✓ 180+ Pre-Built Marketing Campaigns
✓ Digital 1003 Loan Application
✓ Automated Drip Campaigns
✓ Text & Email Marketing
✓ Video Marketing Tools
✓ Personal Mortgage Website
✓ Lead Capture & Distribution

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Team

For mortgage teams & brokerages

$95/user/month

✓ Everything in Individual, plus:
✓ Multi-User Team Management
✓ Lead Routing & Round Robin
✓ Manager Dashboard & Reporting
✓ Team Performance Analytics
✓ Branch & Office Management
✓ Compliance & Audit Tools
✓ Priority Support

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