Capture Zillow leads into a mortgage CRM that knows what to do with them
Zillow leads flow directly into BNTouch. Automated speed-to-lead outreach, TCPA-compliant texting, and 180+ mortgage nurture campaigns. No middleware, no Zapier.
How the integration works
Connect Zillow account
Link your Zillow Premier Agent or Connect account to BNTouch. Authentication handshake, one-time setup.
Configure lead routing
Set routing rules: round-robin to LOs, geographic assignment, or product-based. Zillow leads land with the right LO automatically.
Nurture automation fires
New Zillow leads trigger BNTouch speed-to-lead outreach (email + SMS within 5 minutes) plus a multi-touch nurture sequence.
What syncs between BNTouch and Zillow
- New Zillow lead event: Zillow → BNTouch in real time
- Lead details and source metadata: Zillow → BNTouch including listing, contact info, and lead type
- LO assignment: BNTouch routes to the right LO per your rules
- Automated speed-to-lead outreach: BNTouch fires email + SMS (TCPA consent captured) within minutes
- Multi-touch nurture: BNTouch continues 30-60 day nurture if no immediate response
- Conversion tracking: BNTouch tracks Zillow leads through pipeline for ROI reporting
What you get
Sub-5-minute speed to lead
Zillow lead lands, automated outreach fires inside 5 minutes. First contact advantage without manual LO intervention.
TCPA-compliant from the moment of capture
Consent captured at Zillow lead entry. Opt-out automation. Audit trail. Compliance handled at the product level.
Real nurture for unresponsive leads
Not every Zillow lead converts in week one. BNTouch’s 60-day nurture sequence keeps working leads warm.
Zillow ROI reporting
Track Zillow leads through pipeline and loan close. Know your true Zillow CPA and conversion rate.
Setup process
- Zillow account connection: Link Zillow Premier Agent or Connect account in BNTouch via authentication handshake. Setup: 15-30 minutes.
- Lead routing configuration: Configure LO assignment rules: round-robin, geographic, product-based. Setup: 30-60 minutes.
- Speed-to-lead workflow activation: BNTouch’s default speed-to-lead sequence fires on new Zillow leads. Customize email/SMS templates as needed.
- Nurture sequence activation: 60-day nurture sequence activates for unresponsive leads. Templates included, customize as needed.
- Test and go live: Send a test lead through Zillow to BNTouch, verify routing and outreach fire correctly. Flip to production.
Frequently Asked Questions
Which Zillow products does BNTouch integrate with?
Zillow Premier Agent and Zillow Connect for Lenders. Specific integration capability confirmed during setup.
How fast is speed-to-lead?
Default configuration fires email + SMS within 5 minutes of Zillow lead capture. Faster configurations possible with custom tuning.
Can I track Zillow lead ROI through close?
Yes. Zillow leads tagged with source attribution flow through the BNTouch pipeline, producing Zillow-specific CPA and conversion reports.
What happens if a Zillow lead doesn’t convert immediately?
BNTouch’s 60-day nurture sequence activates automatically for unresponsive leads. Email and SMS touchpoints on a declining-cadence schedule.
See BNTouch + Zillow in action
Book a 30-minute demo. We’ll walk through Zillow lead capture, speed-to-lead automation, and the nurture workflow that recovers unresponsive leads.
Request Your BNTouch Demo