Integration

BNTouch

Zillow

Capture Zillow leads into a mortgage CRM that knows what to do with them

Zillow leads flow directly into BNTouch. Automated speed-to-lead outreach, TCPA-compliant texting, and 180+ mortgage nurture campaigns. No middleware, no Zapier.

How the integration works

Step 01

Connect Zillow account

Link your Zillow Premier Agent or Connect account to BNTouch. Authentication handshake, one-time setup.

Step 02

Configure lead routing

Set routing rules: round-robin to LOs, geographic assignment, or product-based. Zillow leads land with the right LO automatically.

Step 03

Nurture automation fires

New Zillow leads trigger BNTouch speed-to-lead outreach (email + SMS within 5 minutes) plus a multi-touch nurture sequence.

What syncs between BNTouch and Zillow

New Zillow lead event: Zillow → BNTouch in real time
Lead details and source metadata: Zillow → BNTouch including listing, contact info, and lead type
LO assignment: BNTouch routes to the right LO per your rules
Automated speed-to-lead outreach: BNTouch fires email + SMS (TCPA consent captured) within minutes
Multi-touch nurture: BNTouch continues 30-60 day nurture if no immediate response
Conversion tracking: BNTouch tracks Zillow leads through pipeline for ROI reporting

What you get

Sub-5-minute speed to lead

Zillow lead lands, automated outreach fires inside 5 minutes. First contact advantage without manual LO intervention.

TCPA-compliant from the moment of capture

Consent captured at Zillow lead entry. Opt-out automation. Audit trail. Compliance handled at the product level.

Real nurture for unresponsive leads

Not every Zillow lead converts in week one. BNTouch’s 60-day nurture sequence keeps working leads warm.

Zillow ROI reporting

Track Zillow leads through pipeline and loan close. Know your true Zillow CPA and conversion rate.

Setup process

Zillow account connection: Link Zillow Premier Agent or Connect account in BNTouch via authentication handshake. Setup: 15-30 minutes.
Lead routing configuration: Configure LO assignment rules: round-robin, geographic, product-based. Setup: 30-60 minutes.
Speed-to-lead workflow activation: BNTouch’s default speed-to-lead sequence fires on new Zillow leads. Customize email/SMS templates as needed.
Nurture sequence activation: 60-day nurture sequence activates for unresponsive leads. Templates included, customize as needed.
Test and go live: Send a test lead through Zillow to BNTouch, verify routing and outreach fire correctly. Flip to production.

Frequently Asked Questions

Which Zillow products does BNTouch integrate with?

Zillow Premier Agent and Zillow Connect for Lenders. Specific integration capability confirmed during setup.

How fast is speed-to-lead?

Default configuration fires email + SMS within 5 minutes of Zillow lead capture. Faster configurations possible with custom tuning.

Is the Zillow integration included in BNTouch plans?

Yes. Zillow integration is included. No per-lead or per-integration fee.

Can I track Zillow lead ROI through close?

Yes. Zillow leads tagged with source attribution flow through the BNTouch pipeline, producing Zillow-specific CPA and conversion reports.

What happens if a Zillow lead doesn’t convert immediately?

BNTouch’s 60-day nurture sequence activates automatically for unresponsive leads. Email and SMS touchpoints on a declining-cadence schedule.

See BNTouch + Zillow in action

Book a 30-minute demo. We’ll walk through Zillow lead capture, speed-to-lead automation, and the nurture workflow that recovers unresponsive leads.