Pricing and Features
★★★★★★★★★★ 4.6
based on 800+ reviews
Pricing
Start here
BNTouch CRM
$95 /user / mo
for 2-10 users
- $165/mo for a single user
- 5,000 records per user* (see the record limit note below)
- Custom pricing for 10+ users
What's included
-
✓
Mortgage, Partner and Recruiting pipeline automation
-
✓
Email & Social Marketing
-
✓
SMS & voice automation*** (see the text and voice note below)
-
✓
POS with AI-assisted online 1003 and portals
-
✓
400+ pre-built mortgage campaigns including monthly and weekly done-for-you newsletters
-
✓
40+ powerful mortgage CRM tools
-
✓
Mortgage AI
+ New Loan Opportunity Mining
Excluded, extra fee
-
✓
Credit Check Alerts
-
✓
Equity Alerts
Included with CRM subscription
-
✓
Rate Refinance Miner
-
✓
Strike Rate Alerts
-
✓
Just Listed Alerts
-
✓
Listed Alerts by Partner
+ White Glove
-
✓
CRM built around your business & funnel
-
✓
Custom content & full-year calendar
-
✓
Integrations configured & handled
-
✓
Run-it-for-you service
Enterprise · 10+ users
Enterprise
Running a branch, a lender team, or a corporate mortgage operation? A system configured around how your team already closes loans.
Everything in CRM, plus
-
✓
Custom pricing for 10+ users
-
✓
Unlimited records with your own SMTP** (see the SMTP note below)
-
✓
White Glove setup, migration & training
-
✓
LOS & database integrations done for you
-
✓
CRM built around your team's funnel
-
✓
Additional Modules
Build Homes - Rebuild Lives
We donate 1% from every initial payment to Homes For Our Troops, a nonprofit that builds
mortgage-free, specially adapted homes for severely injured post-9/11 Veterans.
The homes are built where the Veteran chooses to live, and HFOT stays with them after
delivery. Since 2004, nearly 90 cents of every dollar has gone directly to program
services for Veterans.
How BNTouch supports HFOT
hfotusa.org
All you need from Mortgage CRM out-of-the-box
Feature comparison: BNTouch CRM on its own, with the
Opportunity Mining module, and with White Glove service.
| Features |
BNTouch CRM
Starting $95/user/mo
Sign Up
|
+ New Loan Opportunity Mining
on a call
Get pricing
|
+ White Glove
on a call
Get pricing
|
|
Sales Pipeline & Lead Management 6 features
|
✓
Included
|
✓
Included
|
✓
Included
|
|
Full sales & marketing pipeline |
✓
Included
|
✓
Included
|
✓
Included
|
|
Lead capture & smart distribution |
✓
Included
|
✓
Included
|
✓
Included
|
|
Round-robin & rules-based routing |
✓
Included
|
✓
Included
|
✓
Included
|
|
Pipeline views & custom filters |
✓
Included
|
✓
Included
|
✓
Included
|
|
Tasks, calendars & reminders |
✓
Included
|
✓
Included
|
✓
Included
|
|
Loan & partner record management |
✓
Included
|
✓
Included
|
✓
Included
|
|
Mortgage Tools 4 features
|
✓
Included
|
✓
Included
|
✓
Included
|
|
Pre-Approvals |
✓
Included
|
✓
Included
|
✓
Included
|
|
Refinance Analysis |
✓
Included
|
✓
Included
|
✓
Included
|
|
Purchase Analysis |
✓
Included
|
✓
Included
|
✓
Included
|
|
Credit Pulls Integration |
✓
Included
|
✓
Included
|
✓
Included
|
|
Marketing Automation 7 features
|
✓
Included
|
✓
Included
|
✓
Included
|
|
400+ pre-built mortgage campaigns |
✓
Included
|
✓
Included
|
✓
Included
|
|
Unlimited Drip & Nurture Campaigns |
✓
Included
|
✓
Included
|
✓
Included
|
|
Partner & co-marketing campaigns |
✓
Included
|
✓
Included
|
✓
Included
|
|
Video email |
✓
Included
|
✓
Included
|
✓
Included
|
|
Newsletters & bulk sends |
✓
Included
|
✓
Included
|
✓
Included
|
|
Web forms & lead capture |
✓
Included
|
✓
Included
|
✓
Included
|
|
Multi-language marketing |
✓
Included
|
✓
Included
|
✓
Included
|
|
Mortgage AI - MAIA (included) 8 features
|
✓
Included
|
✓
Included
|
✓
Included
|
|
Drafts follow-up from borrower data |
✓
Included
|
✓
Included
|
✓
Included
|
|
Finds any loan or contact in plain language |
✓
Included
|
✓
Included
|
✓
Included
|
|
Prioritizes who to contact next |
✓
Included
|
✓
Included
|
✓
Included
|
|
Builds & launches drip campaigns |
✓
Included
|
✓
Included
|
✓
Included
|
|
Translates outreach to other languages |
✓
Included
|
✓
Included
|
✓
Included
|
|
Online 1003 fill-out assistant |
✓
Included
|
✓
Included
|
✓
Included
|
|
Chat Assistant |
✓
Included
|
✓
Included
|
✓
Included
|
|
Call Assistant coming soon
|
-
Not included
|
-
Not included
|
-
Not included
|
|
SMS / Text Communication 5 features
|
✓
Included
|
✓
Included
|
✓
Included
|
|
Two-way SMS automation*** (see the text and voice note below) |
✓
Included
|
✓
Included
|
✓
Included
|
|
SMS & MMS templates |
✓
Included
|
✓
Included
|
✓
Included
|
|
Bulk text sends*** (see the text and voice note below) |
✓
Included
|
✓
Included
|
✓
Included
|
|
In-processing SMS updates & in-app push |
✓
Included
|
✓
Included
|
✓
Included
|
|
Tap-to-call reminders |
✓
Included
|
✓
Included
|
✓
Included
|
|
Web Chat 3 features
|
✓
Included
|
✓
Included
|
✓
Included
|
|
Live chat (Connect widget) |
✓
Included
|
✓
Included
|
✓
Included
|
|
Website chat-to-contact |
✓
Included
|
✓
Included
|
✓
Included
|
|
Chat routing into your pipeline |
✓
Included
|
✓
Included
|
✓
Included
|
|
Digital 1003, POS & Portals 9 features
|
✓
Included
|
✓
Included
|
✓
Included
|
|
Digital 1003 application |
✓
Included
|
✓
Included
|
✓
Included
|
|
English & Spanish versions |
✓
Included
|
✓
Included
|
✓
Included
|
|
Full-form or Q&A-style 1003 |
✓
Included
|
✓
Included
|
✓
Included
|
|
Customizable fields |
✓
Included
|
✓
Included
|
✓
Included
|
|
Point-of-sale with mobile app |
✓
Included
|
✓
Included
|
✓
Included
|
|
Borrower portal |
✓
Included
|
✓
Included
|
✓
Included
|
|
Partner portal |
✓
Included
|
✓
Included
|
✓
Included
|
|
E-signatures |
✓
Included
|
✓
Included
|
✓
Included
|
|
Document Management |
✓
Included
|
✓
Included
|
✓
Included
|
|
Reporting & Compliance 5 features
|
✓
Included
|
✓
Included
|
✓
Included
|
|
ROI & lead-source reporting |
✓
Included
|
✓
Included
|
✓
Included
|
|
Referral tree |
✓
Included
|
✓
Included
|
✓
Included
|
|
Pipeline & activity reports |
✓
Included
|
✓
Included
|
✓
Included
|
|
Scorecard & goal tracking |
✓
Included
|
✓
Included
|
✓
Included
|
|
And many more reports |
✓
Included
|
✓
Included
|
✓
Included
|
|
Support & Onboarding 2 features
|
✓
Included
|
✓
Included
|
✓
Included
|
|
Onboarding & training |
✓
Included
|
✓
Included
|
✓
Included
|
|
Help center & resource library |
✓
Included
|
✓
Included
|
✓
Included
|
|
Integrations 8 features
|
✓
Included
|
✓
Included
|
✓
Included
|
|
LOS sync - Encompass, Calyx, BytePro, MeridianLink, LendingPad |
✓
Included
|
✓
Included
|
✓
Included
|
|
Optimal Blue pricing engine |
✓
Included
|
✓
Included
|
✓
Included
|
|
RingCentral phone & dialer |
✓
Included
|
✓
Included
|
✓
Included
|
|
Zapier |
✓
Included
|
✓
Included
|
✓
Included
|
|
Gmail, Outlook & calendar sync |
✓
Included
|
✓
Included
|
✓
Included
|
|
Social - Facebook, LinkedIn, X |
✓
Included
|
✓
Included
|
✓
Included
|
|
100+ lead providers - Zillow, LendingTree, LowerMyBills, Bills.com & more |
✓
Included
|
✓
Included
|
✓
Included
|
|
Custom API & proprietary systems |
✓
Included
|
✓
Included
|
✓
Included
|
|
New Loan Opportunity Mining Engines 6 features
|
✓
Included
|
✓
Included
|
✓
Included
|
|
Rate Refinance Miner |
✓
Included
|
✓
Included
|
✓
Included
|
|
Strike Rate Alerts |
✓
Included
|
✓
Included
|
✓
Included
|
|
Just Listed Alerts |
✓
Included
|
✓
Included
|
✓
Included
|
|
Listed Alerts by Partner |
✓
Included
|
✓
Included
|
✓
Included
|
|
Credit Check Alerts |
-
Not included
|
✓
Included
|
-
Not included
|
|
Equity Alerts |
-
Not included
|
✓
Included
|
-
Not included
|
|
Support Basics 2 features
|
✓
Included
|
✓
Included
|
✓
Included
|
|
Email Support |
✓
Included
|
✓
Included
|
✓
Included
|
|
Phone Support |
✓
Included
|
✓
Included
|
✓
Included
|
|
White Glove (done-for-you) 4 features
|
-
Not included
|
-
Not included
|
✓
Included
|
|
CRM built around your business & funnel |
-
Not included
|
-
Not included
|
✓
Included
|
|
Custom content & full-year calendar |
-
Not included
|
-
Not included
|
✓
Included
|
|
Integrations configured & handled |
-
Not included
|
-
Not included
|
✓
Included
|
|
Run-it-for-you service |
-
Not included
|
-
Not included
|
✓
Included
|
$42B+closed by BNTouch users in two years
40+tools in your core plan
since 2004built only for mortgage
Pricing Q&A
How does pricing work?
$95 per user per month for teams, and $165 per month for a single user. AI is
included in every plan. Teams over 10 users get pricing built around their
business case. The Opportunity Mining and White Glove services can be added
whenever you need them.
Can I cancel at any time or is there a contract?
You can sign up for a monthly subscription and cancel at any time if your
account is up to 10 users. If you are looking for an account with 10+ users,
we will create a custom offer for you, and that will include a 12-month
contract.
Is there a free trial?
Because we invest in your success from the very first day, we don't offer a
free trial. We invite you to schedule
a demo to see exactly how BNTouch helps your business grow, on your own
pipeline and your real numbers.
One platform to grow your mortgage business.
See a live demo, get pricing, and find out if BNTouch fits how you sell.
Schedule Live Demo