Summary
This article details steps to leverage video marketing for brand building and lead generation. Learn how to create compelling videos, maximize their reach, and connect with clients visually. By the end, you’ll know how to develop a winning video strategy.
Working with Video Marketing
This document shows you how to use our built-in video functionality.
What you will learn:
- How to send an email with a video
- How to select a template for your video
- Using videos when building campaign steps
1. How to Send a Video
Sending a video is really simple. First of all, navigate to the “Marketing” tab, “Video Marketing” subtab.
Hover over a video of your choice and click on the “Send” button.
Please note: you can preview a video on a video landing page by clicking the Play button.
Once you click the “Send” button, you’ll see a pop-up that will allow you to search your database for a client or partner that you wish to congratulate. Enter his or her name and click “Go.”
To send a video, simply click on the “Send” button next to client’s name.
You will find yourself on a “Compose an Email” page that looks like a regular email composer. Here, you can edit the email with the video link before sending it out.
Please click the “Send” button to complete sending out the video.
2. How to Select a Template for the Video Landing Page
By default, one of the templates is selected for you, so this step is not needed to send your first video.
We prepared five different designs for your video landing pages.
To select a template, please go to the “Settings” sub-tab on the Video Marketing page.
Selecting a template is really simple. Just click on it – and you’re all set.
3. Using Videos When Building Campaign Steps
You can use BNTouch Videos in your campaigns. To access the video list, simply click on the Insert BNTouch Video icon on the lower right corner of the editor.
A pop-up that looks the same as the Video Marketing page will open. There you will be able to select both videos and templates. See parts 1 and 2 of this manual for more information.
Key Takeaways
Create videos that resonate emotionally with clients to build trust and interest.
- Optimize for Multiple Platforms
Tailor videos for platforms like YouTube, Instagram, and LinkedIn to maximize exposure.
- Include Clear Calls-to-Action
Guide viewers on the next steps, such as contacting you or visiting your website.
Commonly Asked Questions
- Why is storytelling important in video marketing?
Emotional narratives make your brand relatable and memorable.
- How should videos be optimized for platforms?
Adjust length, style, and format to fit each platform’s audience preferences.
- What role does a call-to-action play?
It directs viewers to take specific steps, enhancing lead generation.
Video marketing connects with audiences emotionally while driving engagement and leads.
