Consultative Selling For Low Down Payment Borrowers
You get a new lead for a first time home buyer, Sarah Phillips. She is put down 10% on a house in upstate New York that’s selling for…
Mortgage Blog
Marketing, automation and pipeline practice for mortgage professionals - written by people who build the CRM.
Consultative Selling For Borrowers
Summary This article discusses the concept of consultative selling and how mortgage professionals can apply it when working with borrowers. Learn how to shift from a transactional approach…
How To Use Consultative Selling For Mortgages | Close More Loans
Summary This article discusses the importance of a consultative selling approach in the mortgage industry. Learn how building trust, understanding customer needs, and offering personalized solutions can result…
Mortgage Content Marketing for Loan Officers: Workflow Review
A practical mortgage content marketing workflow for loan officers: source context, review, response ownership, and exception handling.
4 Sales Tips For Loan Officers in 2020
Summary This article introduces BNTouch’s new series of exclusive partner campaigns designed to help mortgage professionals reach more clients through targeted marketing efforts. These campaigns allow loan officers…
Digital Loan Docs | Manage Mortgage Documents in Your CRM
Summary This article explores the benefits of digital loan docs and adopting digital loan document systems. It focuses on reducing paperwork, improving operational efficiency, and enhancing borrower satisfaction.…
How To Get Mortgage Leads With Google & Bing Ads
Summary This article explores how Google Ads can be an effective tool for generating high-quality mortgage leads. It highlights targeting strategies, crafting compelling ad copy, and optimizing campaigns…
Loan Officer Landing Pages: An Inquiry-Path Review
Review mortgage landing pages by reader purpose, useful context, next action, intake ownership, incomplete submissions, and response handoffs.
Introducing Multi-Language Campaigns
Summary This article highlights the importance and advantages of offering multi-language support in mortgage CRM software. It explores how providing a multi-language interface can help mortgage professionals reach…
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