How to Use LinkedIn to Generate Mortgage Leads

by Tomi Pironti

LinkedIn is a great place to make professional connections. It’s also a great place to find new mortgage leads. If you’re a loan broker or mortgage loan officer, you can use this networking website to connect to potential clients. Here are some ways you can use LinkedIn to generate new mortgage leads:

Join Multiple Groups

If you’re familiar with LinkedIn, you already know that you can join groups of other professionals. But if you only join groups of other loan officers, you’re unlikely to generate any meaningful mortgage leads.

Branch out by joining the right groups. Look for groups that contain other industry professionals, such as real estate agents, divorce attorneys, CPAs, and insurance providers. Or, look for groups whose members match your industry niche. For example, if you specialize in offering VA loans, you might find veterans’ groups.

Post Quality Content

As with any social media marketing strategy, content is king. You might already be posting content on your website or your other social accounts. But LinkedIn carries a lot of weight regarding search engine optimization (SEO). 

Posting blogs, videos, and other content on your LinkedIn page can help you build credibility. It can also ensure that potential clients can easily find you when searching for mortgage lenders.

Of course, make sure your content is aimed at generating new mortgage leads. Always include a “call to action” that directs viewers to contact you or provide their information for a future follow-up.

Use a Recent Photo

Profiles with photos are more likely to be taken seriously on LinkedIn, as the image will give you an added layer of credibility. Additionally, including a photograph can help potentially put a name to a face (literally!) and lay the foundation for a future working relationship.

Just make sure to keep your profile updated. Outdated profiles and old photos can make it appear as if your business has stagnated or disappeared entirely.

Leverage Endorsements and Recommendations

LinkedIn users can provide one another endorsements and recommendations. An endorsement is a professional affirmation that your skills are credible.

A recommendation is a bit different. In a recommendation, a connection offers a written testimonial about your abilities or shares what it’s like to work with you. These recommendations endorse you to others, including potential clients.

Go Premium

The free version of LinkedIn is fairly limited. Investing in the premium version gives you access to such features as:

  •     Unlimited connections
  •     No limit on recommendations
  •     Send as many messages as you want
  •     A more detailed profile

These features won’t generate leads, but they can help expand your reach and influence on this popular networking site.

How to Manage Your Mortgage Leads

With mortgage leads coming in from multiple sources, you’ll need a solution to manage your content and follow up with prospective customers. 

Consider using customer relationship management (CRM) software such as the BNTouch platform. This all-in-one solution can make it easier to develop a sales pipeline and stay organized through every step of the process.

To see these features in action, sign up for a demo today!

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Tomi Pironti
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