Which are the best social media platforms for loan officers to use for mortgage marketing?
There are hundreds if not thousands of social networks online now. More are being launched all the time. Most marketers haven’t even heard of many of the biggest ones. So, which are best for loan officers to generate more business with?
Love them or hate them, social media sites and apps are where people are today. It’s where prospective borrowers, friends and future spouses all hang out and connect. Even more so than in the real world. It’s where consumers form opinions about brands and professionals and make shopping decisions. This makes social one of today’s most effective mortgage marketing channels – if used well.
The big question many have is which of these platforms they should be investing in using, as well as how to wield them to generate real mortgage leads.
Before choosing platforms, loan officers and mortgage companies need to pick from one of two social media strategies.
It takes time and money to do social, even if you are outsourcing it all. There are now more tools for rapidly claiming your online real estate and handles across dozens of sites and streamlining posting. Yet, managing them, providing good service, and standing out enough to get real mortgage leads may be more easily achieved by staying targeted, regardless of how big your budget is.
The obvious choice of social network is the one where your customers are. So, where are they?
If you haven’t yet, one of the best investments you’ll ever make in the mortgage business is taking a few minutes to understand who your best and ideal customers are. If you don’t know you can dig into your data and find out. Who are the most profitable leads? Who are the easiest to convert? You want to keep your doors open for everyone, but focus and targeting are where you get your maximum marketing ROI from. Build a profile. You’ll eventually use this to plug into your Google and social media ads.
Who are they?
The more detailed the better.
It’s also worth matching your business model with this profile so that you not only know who they are, but when the best time to reach them is, and the best ways to reach them to put them into your sales funnel. For example; do you just work regular business hours. Or evenings and weekends? Are you willing to take leads over the phone, or want everything automated online with loan apps and digital mortgages? This combination will make sure you not only get more out of your marketing budget and social efforts in terms of lead inquiries, but actual closings too.
Equipped with the above information you can start finding matches with the right social media platforms. Find which social platforms have your clients and can funnel them into the way you want to connect and do business.
Here are some quick social media stats to give you a head start:
Once you’ve picked your favorite social media platforms to get rolling with:
Need help getting started? Check out how you can one click post to your social media profiles from BNTouch’s curated content feed.