Best Local SEO Tools For Mortgage Businesses & Loan Officers

by Aidan Paringer

Local SEO is key to the success of your mortgage company’s online marketing efforts. Because of this, it’s vitally important that you use local SEO tools to track, measure and analyze your local SEO efforts.

Local SEO sometimes referred to as local search engine marketing, is an incredibly effective way to market your mortgage brokerage online, as it helps you promote your services to local customers at the exact time they’re looking for them online.

You can check out our full guide on Local SEO For Mortgage Brokers & Loan Officers here.

With that in mind, we put together a list of our favorite SEO tools that you can use to analyze your mortgage company’s SEO and local SEO effectiveness.

Best Local SEO Tools For Your Mortgage Business

The following 5 local SEO tools happen to be our favorites. We hope you find them useful. This article contains a mixture of tools, some free and some paid.

Moz Local

Moz local seo
Moz Local is a local listing management tool that allows you to manage your local listings. It will also help you claim and verify listing submissions. 

Even better, the tool helps you aggregate listings through the use of data aggregators, ensuring your mortgage brokerage is as visible online as possible.

Finally, Moz Local sends you notices if there are any errors on your listings that might be adversely affecting your local SEO and also a reporting of what kinds of categories your mortgage brokerage is listed under.

Moz Local costs $84 per year.


Ahrefs local seo
Part of making sure you are one of the first local search results on Google has to do with the number of backlinks you have. A backlink is
any link on a web page that points to a page on your website (e.g. a blog article or product/service page). Backlinks tell search engines that you’re a reputable and trustworthy site. If they see that you’re recommended by other sites and are managing to make some form of presence online, you must be doing something right!

Ahrefs helps you improve your local SEO by giving you detailed reporting on who is linking to your site and how strong those backlinks are. Even more, it also allows you to check the strength of your competitor’s backlinks, giving you valuable insights into the local SEO landscape for your mortgage brokerage.

There are various ranges of packages for this software, but it starts at $99 per month for an individual account.

Local SEO Checklist

Local SEO Checklist
Local SEO Checklist is a suite of 30 modules that help you optimize your site to increase your rankings. Not only that, but their platform offers you 40 different options that will give you specific information on things you can do to optimize your mortgage brokerage’s website, blog, on-page SEO and social media.

The best part about this tool is that it’s free.

WhiteSpark Local Citation Finder

Whitespark local seo finder
Whitespark’s Local Citation Finder is a tool that helps you discover where to list your business online, examine your competitors, and monitor growth for better local search rankings. It is one of the most powerful listing management tools on the market.

Aside from managing local listings, there are additional tools you can use to improve your local SEO, including searching targeted keyphrases, identifying your top-ranking competitors, analyzing your competitor’s citations, and discovering citation opportunities for your mortgage brokerage.

The tool starts out at only $16.67 per month and goes up to $100 per month for a version with more features.

Bright Local

bright local seo
Bright Local believes local marketing should be simple. Their platform of tools helps you compare your local SEO rankings against your competition on major search engines. It also allows you to find out where your competitors are listed, to monitor online reviews and to Uncover your biggest optimization opportunities and save countless hours lost to manual, repetitive audits.

Bright local offers a 14-day free trial and after that starts at $29 per month.

Start Analyzing Your Local SEO Effectiveness Today

We hope these local SEO tools will make it easy for you to measure and optimize your strategies, ensuring that your mortgage business moves up the local search rankings as quickly as possible.

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