Why Do Mortgage Lenders Need to Use a CRM?

by Tomi Pironti

Typically, customer relationship management (CRM) software is associated with professionals that engage in traditional consumer sales. However, modern CRM software can be a valuable asset to mortgage brokers as well.

The mortgage industry is becoming increasingly crowded. Your loan officers need all of the help they can get as they strive to optimize productivity. That is why you and your team need a great CRM solution.

CRM technology includes a broad range of tools and features that will help you better serve your clients. These tools will also enhance profitability, increase transparency, and help you grow your business. By integrating a CRM solution into your mortgage company, you can:


Streamline Communication with Clients

As a loan officer, you understand just how important it is to keep clients in the loop throughout the entire lending process. If you fail to do so, you may lose out on business and damage your brand reputation.

Unfortunately, keeping up with all of your clients can be a major hassle. Each client has a different preferred communication medium. While it is important to use communication channels that accommodate your clients, this approach can also increase the chances that you will miss out on an important message.

A CRM remedies this issue by unifying multiple communication channels into a single platform. Your mortgage broker can access texts, emails, and more from one convenient mobile app.

Improve Lead Distribution

Tired of starting each day with tedious tasks like manual lead distribution? If so, that is one more reason you need to adopt a cutting-edge CRM solution. The best CRMs include automated lead distribution functionalities.

These tools will seamlessly distribute leads received from your lead provider. As an added benefit, they can integrate with proprietary lead generation systems as well. Think of all the time you will save by eliminating the need to manually assign leads to your loan officers.

Facilitate Digital Loan Management

People paying load with cell phone and computer

Most modern consumers expect to navigate the loan process digitally. If your mortgage firm is still relying on physical document management practices, this will diminish the borrower experience.

By deploying a leading-edge CRM, you can simplify and enhance the borrower experience. Your team will be able to access online 1003s, manage documents digitally, and much more. This will translate to streamlined loan processing, thereby allowing your loan officers to serve more clients.

Gain Valuable Business Insights

If you hope to grow your mortgage business, you must be able to accurately measure both team and individual performance. 

A great mortgage CRM will help you do just that by providing access to data analysis and reporting tools. These tools are customizable so that you can focus on performance metrics that matter most to your business.

If you would like to learn more about why you need a CRM, connect with BNTouch. You can explore our product solutions for individuals, teams, and enterprises.

For a more hands-on option, request your no-obligation demo and try our product for yourself.  


Request a free demo

Tomi Pironti
Request a Demo
Try BNTouch's marketing automation platform for yourself