5 Secrets to Generate Free Mortgage Leads

by Tomi Pironti

With the rising demand for affordable housing, mortgage lenders play a pivotal role in turning dreams into reality. How can lenders and loan officers connect with prospective homebuyers? Here are 5 ways to generate free mortgage leads and improve how you meet your customers’ needs.

1. Offer Great Content

To snag customer leads, you need to offer something in return. This approach usually means creating compelling content that meets the needs of your target audience.

For instance, many first-time homebuyers have lots of questions about the process. Answer these questions in your blog posts or YouTube channel. Every post should include a “call to action,” prompting readers to take the next steps in the homebuying process.

Keep your content organized by using customer relationship management (CRM) software. A CRM platform can help you manage your content calendar and keep track of incoming leads.

2. Cultivate Your Social Media Presence

It costs nothing to create a social media profile, and these platforms also provide a great place to promote your content. When you leverage platforms like Instagram, you’ll have an easier time connecting to younger homebuyers.

Video can be a particularly effective way to connect via social media. CRM platforms can help you create quality videos and share them with your social media followers.

3. Leverage Google My Business

Chances are that your business is already listed on Google Maps. But you can claim your business by opening a Google My Business account, which is free.

The result is simple. When web users enter “mortgage lenders in my area,” you’ll show up in the search results. Pair this tactic with a quality website, and you’ll bring in more prospective customers.

4. Host an Event

As a mortgage lender, you have a lot of information to offer. Why not host an event? You can offer a seminar aimed at first-time home buying tips and capture information from attendees.

The mortgage leads you generate from this event can become part of your sales funnel. Manage these leads with your CRM to evaluate where they are in the sales process. Follow up with new leads to assess their needs, and offer your services.

5. Encourage Client Referrals

Do you pride yourself on having satisfied customers? Positive word of mouth can go a long way for your business. Follow up with your clients, and stay in touch long-term.

For example, touch base with them after they complete the sales process or send them an email or card for the first anniversary of their home purchase. This extra attention may encourage your clients to recommend you to their friends or family.

Manage Mortgage Leads with the Right Tools

A customer relationship management (CRM) system can help you make the most of your mortgage leads. The BNTouch platform enables you to convert leads and connect with prospective buyers like never before. 

Our tools allow you to manage content, automate your marketing, and design a sales pipeline.

Request a demo to see these great features in action!

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Tomi Pironti
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