Local SEO for Loan Officers: A Reviewable Website System
A local SEO review guide for loan officers: evaluate business information, useful local pages, technical access, response ownership, and 28-day search evidence.
Marketing Ideas
Google My Business For Mortgage Offices
Summary This article explains the benefits of Google My Business for loan officers. Learn how to optimize your profile, improve search visibility, and attract local clients. Managing reviews…
Loan Officer Mistakes In A Slow Market
Summary This article identifies common mistakes mortgage professionals make in a slow market. Learn how to avoid overspending, neglecting marketing efforts, and missing opportunities to nurture leads. Staying…
How To Use Consultative Selling For Mortgages | Close More Loans
Summary This article discusses the importance of a consultative selling approach in the mortgage industry. Learn how building trust, understanding customer needs, and offering personalized solutions can result…
4 Sales Tips For Loan Officers in 2020
Summary This article introduces BNTouch’s new series of exclusive partner campaigns designed to help mortgage professionals reach more clients through targeted marketing efforts. These campaigns allow loan officers…
How To Get Mortgage Leads With Google & Bing Ads
Summary This article explores how Google Ads can be an effective tool for generating high-quality mortgage leads. It highlights targeting strategies, crafting compelling ad copy, and optimizing campaigns…
Loan Officer Landing Pages: An Inquiry-Path Review
Review mortgage landing pages by reader purpose, useful context, next action, intake ownership, incomplete submissions, and response handoffs.
Video Marketing For Mortgage Professionals
Summary This article delves into the power of video marketing in the mortgage industry. Learn how using videos can help you reach clients more effectively, showcase your services,…
How To Close Potential Borrowers – The “I Am Ready To Buy” Prospect
Mortgage seekers who are ready to decide on a specific mortgage to solve their need are the prospects everyone wants to be in front of. The two final…
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