Have you been dissatisfied with the amount of traffic that your site has been receiving? Would you like to learn some proven strategies for boosting search engine traffic and generating more leads for your loan officers?
If so, then you have come to the right place! As a mortgage broker, organic traffic is one of the best ways for you to connect with prospective clients. It is far more efficient than paid search and it can produce high-quality prospects.
Below, the team at BNTouch has outlined 5 tips for drawing more traffic to your site.
1. Identify Popular Topics
If you want to make your site more visible on top search engines, then you need to regularly update it with quality content. It is important to have this content focused on topics that are popular with your target audience.
Consider crafting beginner’s guides, FAQ pages, and myth-busting blogs. These formats tend to be a big hit with consumers and can also help you to climb the search rankings.
2. Target Minimally Competitive Keywords
In addition to choosing the right topics, target minimally competitive keywords in your copy. Using analytics tools, you can identify which keywords have high search volumes and relatively low keyword difficulty. Make sure that the keywords are relevant to your industry and goals.
For example, the keyword “loan officer” will likely have a high search volume, but it will also be extremely competitive. Using this keyword alone can make it challenging for smaller, local organizations to generate site traffic.
Instead, consider using a longer key phrase that incorporates your region or city in the name. For instance, you could use the phrase “mortgage broker in Houston,” which will be less competitive but still effectively draw in clients.
3. Promote Your Site on Other Channels
If you are relying on organic website traffic alone, then you may not receive as many visitors as you would like. Instead, take a multidimensional approach and implement other channels into your marketing strategy.
Getting active on social media platforms is a great way to promote your content. Every time you publish a new blog, whitepaper, or another piece of content, share a link to it on your organization’s social media pages.
4. Leverage Guest Posting
Google’s search algorithm places a huge emphasis on high-quality backlinks. A backlink occurs when a page of another site links back to your content. Creating backlinks organically takes time.
If you want to speed up the process, reach out to sites that are related to the mortgage brokerage industry but are not direct competitors of your company. Partners may include title companies, real estate firms, and other mortgage professionals that you interact with regularly.
Ask these partners if you can post guest content on their site and include a few links to your page within each article.
5. Incorporate Automated Marketing
We understand that you already have a ton of responsibilities as a mortgage broker. As such, it can be overwhelming to think about tackling additional marketing efforts to generate more traffic. Fortunately, many of these processes can be automated.
Thanks to BNTouch’s cutting-edge mortgage CRM software, you can continuously promote your organization and website with an automated marketing engine. This tool is included as part of our individual, team, and enterprise packages. To learn more, contact us today for pricing or to schedule a demo!