Send Bulk Text Messages With BNTouch Voice

by Aidan Paringer

Summary

This article explores the benefits and strategies of sending bulk texts in mortgage marketing campaigns. It highlights how automation can streamline outreach efforts while maintaining personalization and relevance. The post provides examples of effective messaging and emphasizes compliance with texting regulations. By leveraging bulk text campaigns, lenders can improve communication efficiency and borrower response rates.

 

The top producing mortgage professionals know how important text message marketing is for lead conversion. But nobody in their right mind wants to send 100 text messages one at a time. And sometimes you just need to send a quick text blast that doesn’t need a whole campaign wrapped around it. We’ll, we’ve just added a new update to BNTouch Voice. It allows you to send mass texts to your records with ease. Seriously it’s as simple as checking some boxes and hitting a button. In this article we’ll highlight how to use this new bulk text feature. As well as go over some of the benefits of text message marketing for those of you not yet using BNTouch Voice.

If you want to see everything BNTouch Voice can do click here.

Send Bulk Texts To Your Borrowers

Text Blast Your Entire Pipeline

Send Bulk Texts To Your Borrowers
Send a text blast to everyone in your pipeline with three clicks. You’ll click the select all checkbox on the left. The “Select All XX Records” in the middle. Then just hit the “Send SMS” button and your off to the races.

Text Your 5 Most Recent Leads

Text Blast Your 5 Most Recent Mortgage Leads
Order your lead pipeline by date added to show the most recent leads first. Check the box next to the first five leads and hit the “Send SMS” button. It’s as simple as that to send text blasts to your contacts.

Why Is Text Message Marketing Important?

You may be saying to yourself by now “Yea, that seems cool but why is text messaging marketing important for my mortgage business?”. We’ll let data answer that one for you. Check out these insane stats about the benefits of text marketing and let us know if you feel the fire then.

BNTouch Voice StatsMortgage Text Marketing Stats

Key Takeaways

  • Save time with efficient communication tools.

Bulk texting ensures you reach multiple borrowers quickly and effectively.

  • Personalize messages for better engagement.

Even in bulk, tailoring texts to borrower needs increases response rates.

  • Monitor campaigns for performance insights.

Tracking metrics allows you to refine strategies for future campaigns.

 

Commonly Asked Questions

  • Why are bulk texts effective for mortgage marketing?

Bulk texts provide a fast and direct way to communicate with clients and leads. They have high open rates, ensuring messages are seen promptly.

  • What type of content works best in bulk texts?

Short, action-driven messages like appointment reminders, rate updates, or promotions are most effective. Clear calls to action enhance engagement.

  • How can lenders ensure compliance when sending bulk texts?

Using opt-in forms and adhering to regulations like TCPA ensures legal and ethical messaging. This builds trust with recipients.

  • What tools can help with bulk texting?

Automation platforms with scheduling, personalization, and tracking features streamline bulk text campaigns. These tools improve efficiency and effectiveness.

 

Ready To Start Text Message Marketing With BNTouch?

bulk sms borrowers demo

Note: If you’re already a BNTouch user you can activate BNTouch Voice from your modules section.

Aidan Paringer
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