How Mortgage Pros Are Leveraging Digital Marketing for Lead Generation

by Tomi Pironti

If you want to generate more leads, you need an innovative digital marketing strategy. But creating your advertising campaign can be a challenge. 

To jumpstart your efforts, we’ve compiled a list of the tactics used by top mortgage professionals. By implementing these proven methods, you can generate more leads for your loan officers and accelerate the growth of your organization.

Getting Social

Social media is much more than just a popular trend. It has evolved into one of the most powerful digital marketing tools available. 

As a mortgage broker, you can use social media to advertise your services, share past client experiences, and connect with prospective customers.

With that said, we don’t suggest blindly creating social accounts and sporadically posting content. Instead, you should identify one or two channels that are most useful for loan officers. Instagram and Facebook tend to be some top options. 

After you create accounts on a few platforms, begin to strategically grow your following with engaging content.

Crafting Great Content

Any great digital marketing strategy involves SEO content. Check out the websites of leading mortgage brokers and you will see extensive blog content, organized service pages, and strategic use of keywords. 

If you want to compete, your site has to incorporate high-quality content.

Start by reviewing your existing pages. Make sure that each page includes the keywords that you are trying to rank for. Then, focus on expanding your blog.

Modern consumers enjoy visiting sites that add value to their lives. To fill this need, create content that is both informative and relevant to your industry. Content may include home-buying guides, an explanation of how mortgages work, and similar kinds of relevant material.

Refining the Website Experience

The most innovative mortgage brokerage websites include great content, but they also function well. Each page loads quickly, and it’s easy to get from one page to the next. Virtually all pages and content direct users back to a “contact us” form or another data collection tool.

When you’re striving to emulate the most successful mortgage pros, focus on refining the website experience. Make sure that your pages are optimized for both computers and mobile devices so that you can reach the widest audience.  

Taking Advantage of Free Resources

Mortgage professionals take advantage of free online resources like Google My Business. This platform is one of the easiest ways to start climbing the search rankings and generating more leads. All you have to do is register your organization with Google.

Once you do so, you can input data, such as your hours of operation, email, services, address, and phone number. 

Utilizing Innovative CRM Software

High-quality CRM software for mortgage brokers is a valuable tool. This comprehensive solution provides loan officers with various technologies that can help them generate leads and engage in digital marketing.

If you want to take advantage of this kind of software, it’s time to contact BNTouch. Our platform is one of the most innovative mortgage CRMs on the market. We even offer free demos so that you can see our product in action for yourself. Try it out today!


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Tomi Pironti
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