As a marketer, you may be looking for a new way to connect with prospects and funnel more leads into the pipeline. Believe it or not, mortgage newsletters for marketing are making a strong comeback.
Make no mistake, though. These aren’t the static PDFs of years past. Today’s newsletters are dynamic and data-driven. Most notable is that they have plenty of customer relationship management (CRM) tools. Together, these qualities help lenders build lasting borrower relationships.
There’s plenty new in the world of mortgage newsletters for marketing, so here’s what you need to know.
Why Mortgage Newsletters for Marketing Still Matter
Even with all the buzz about TikTok and texting, newsletters remain a viable option. The average open rate for email newsletters may be 21.33%, but consider what’s beyond the numbers. Newsletters are a consistent way to stay in touch. For example, they can remind a past client of the great job you did during their last transaction.
Not only that, but newsletters are also powerful tools for sharing valuable information. You can use them to educate new prospects about your services and loan products.
Personalization Is Key to Modern Mortgage Newsletters
One of the biggest changes to newsletters is their shift toward hyperpersonalization. The key to an effective, modern newsletter is to speak to each person’s unique needs. Gone are the days of blasting the same message to every contact.
With the right CRM platform, you can do the following:
- Auto-include the contact’s name, loan type, and stage in the funnel
- Share location-specific content (i.e., rates or housing market trends)
- Send newsletters based on behavior (i.e., clicking a refinance ad or downloading a guide)
Newsletter templates help you build documents for each audience segment in little time. That means each recipient will see messaging tailored to their situation. And the results are higher open rates, more replies, and better results.
Automating Delivery for Maximum Efficiency
Timing your newsletters is everything. Nudge someone to request pre-approval, or send a post-close check-in. These steps can make all the difference in someone’s journey.
To that end, modern CRM platforms allow for the following:
- Scheduling recurring (monthly or quarterly) mailings
- Triggering newsletters to get sent out based on status updates
- Send one-off campaigns that integrate with your broader marketing calendar
You don’t have to build every email from scratch, either. Automation tools allow you to pre-load campaigns. And that means you can set them up to send messages at the perfect moment. In turn, your brand will stay top-of-mind without adding to your daily workload.
Integrating Mortgage Newsletters for Marketing Into Your Overall Strategy
You need to put together a holistic marketing strategy. And that means considering how your newsletters drive people to your other content.
The entire journey should interconnect. Each prospect will go down different paths toward their conversions, after all. Consider connecting your newsletters to touchpoints like Facebook Ads and your website.
Level Up Your Marketing Efforts with BNTouch
Mortgage newsletters for marketing can help you gain leads and grow your business. And BNTouch makes making and sending them easy. Our CRM platform is a scalable solution that includes downloadable campaigns. It’s great for solo loan officers, small teams, and growing mortgage businesses.
Change the way you nurture leads and stay connected with clients. Request a demo with BNTouch today!
