Gain a Competitive Advantage for Your Mortgage Business in 2021

by Crystal Minter

In 2021, successful mortgage professionals need an effective online presence to compete with lending apps and digital mortgage programs. Utilizing a mortgage growth platform like BNTouch will help you to gain a competitive advantage for your lending business in today’s marketplace.

Convenience is expected in today’s lending market. Because of this, it takes more than just an appealing website to secure conversions and grow your business. The digital marketing tools provided by BNTouch Mortgage CRM will allow you to personalize your promotional strategies to retain clients and widen your contact base.

Professional Landing Pages

The website templates offered through BNTouch make it easy to design a professional and easy-to-use landing page. Potential clients will often decide about your credibility as a mortgage lender within just a few seconds of viewing your website. Therefore, it is very important to have an impressive and user-friendly landing page.

BNTouch CRM makes it simple to design your front-facing web pages in order to convert more of your web traffic into high-quality contacts and clients. The integrated functionality allows you to effortlessly create various pages, contact forms, and 1003 forms for your lending partners.

Automated Social Media Marketing

Independent and community mortgage officers don’t often have access to full-time social media teams. Your work hours are incredibly valuable. The BNTouch Mortgage CRM includes automation tools for driving effective social media marketing campaigns to make your workflow more efficient.

In 2021, social media usage is higher than it has ever been. In order to successfully grow your business, you need a strong social media presence. Social media marketing can be managed conveniently from the BNTouch CRM portal. This will save you time and energy, while allowing you to cultivate personalized relationships with your contact network.

Automated Email and SMS Marketing

Not everyone in your potential client base is engaged with social media and not all communication is suited to the social media format. The BNTouch CRM lets you automate marketing strategies for messages that are more suitable for email or text.

Keeping track of all the open lines of communication between loan officers and contacts has never been easier. Automating your email and SMS communications also provides an effective way to keep up with client birthdays, loan anniversaries, and upcoming refinancing opportunities.

Customizable Video Marketing

Video marketing has been shown to provide one of the highest ROIs for mortgage professionals. Over half of marketing professionals worldwide cite video content as the most effective advertising tool.

The BNTouch Mortgage CRM includes a range of professionally produced mortgage content to help you stay top of mind with your partners and borrowers. Moreover, this engaging video content is customizable and can be tailored to your clients and contacts.

BNTouch offers the following customizable video marketing content:

  • Birthday Videos – Never miss a client’s birthday again. The fun animated birthday videos from BNTouch can be customized and automated. These videos will let your clients know that you appreciate their business and value the relationship you have with them.
  • In-Processing Videos – These informational videos provide basic overviews of the mortgage process. The animated video marketing content also provides useful information for clients, which will position you as a trusted point of contact for any questions or concerns they may have along the way.
  • Loan Anniversary Videos – Reminding your clients of a loan anniversary is an excellent way to earn continued business. Whether it’s their 1st, 5th, or 10th loan anniversary, these animated videos provide an opportunity to inform your clients about exciting refinancing options.

Chat with Borrowers

The BNTouch CRM also allows you to conveniently chat with your contacts and borrowers. Answering your clients’ specific questions in real time will keep you top of mind with your contacts. The personal touch of real-time availability will give you a competitive advantage over online services and mobile lending apps in 2021.

Gain a Competitive Advantage for Your Mortgage Business in 2021


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Crystal Minter
For over 20 years, Crystal Minter has been a noteworthy leader in the high-tech space. You may know her as the Marketing Program Manager at Artech LLC, working for the one of the world's largest chip makers in Hillsboro, Oregon. Crystal can also be credited with contributions to Minter Consulting Group, Jeppesen - A Boeing Company, and Willamette Dental. She holds a Bachelor of Arts in Communication and currently resides in Beaverton, Oregon.
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