Summary

This article focuses on marketing techniques designed to attract mortgage borrowers, such as targeted advertising, educational content, and referral incentives. It highlights strategies that address borrower pain points and build trust. By implementing these methods, professionals can connect with more qualified clients.

Stay organized with our mortgage borrower marketing and partner management software. Stay top of mind, and stay converting. Use borrower and partner pipelines to organize everyone you communicate with by what part of the loan or partnership journey they are in.

There are so many channels these days to communicate and market to leads & partners. What’s most important is to have a piece of software that ties all of these channels together. A powerful CRM like BNTouch can be the glue that keeps a mortgage business on track and organized.

Mortgage Borrower Marketing & Management

1. Stay Organized With Lead Pipelines

   
   As potential borrowers move through their customer journey, organize them by their stage in the pipeline. Leads, prospects, applications, in-processing, funded, cancelled or follow ups stages allow for clear segmentation. Stay up to date with where all borrowers are in the loan process. Craft messaging to fit with where a borrower is in their journey. Never again miss a call with a prospect or an opportunity to congratulate a past borrower on their loan anniversary.

2. Never Miss A Beat With The Communication Tracker

   
   Track all communication with a borrower from the moment they fill out a website form to their 10 year loan anniversary. See what’s been said, sent and replied to and easily pick up right where you left off. You can even make notes if there’s something to remind yourself of. Learn more about the tracker here.

3. Utilize Our Lead Distribution System

   BNTouch is equipped with an intelligent lead intake and distribution system. Once a lead is received, the distribution engine will read the information associated with that lead and determine which LO or sales agent to assign that lead to.

4. In-Processing Notifications

   To get repeat business make sure clients are impressed with their service during the transaction. BNTouch allows gives the ability stay on top and immediately notify borrowers, Realtors and other participants about status changes on their loans.

Partner & Referral Management

1. Partner Portals & Apps

   
   With our partner portals and app, partners can submit new leads right into BNTouch. See status updates and submit feedback from their own custom branded online portal. Realtors love our partner portals and apps because they have constant access to all participated transactions. As well as immediate notifications about status changes in transactions and updates from Loan Officers. This feature WILL make you stand out!

2. Stay Organized With Partner Pipelines

   
   From the moment a business card is collected until they become a preferred partner, keep partners organized with these pipelines. Business card collected, interested, active partners, preferred partners, terminated, vendors and even friends & family pipelines can help target the messaging, marketing and increase referrals month over month.

3. Referral Tracking & Management

   It is proven that partner referrals increase when there is an organized system in place. Use a system to stay organized and communicate efficiently during the process. BNTouch allows not only that, but also track referrals both ways to see which partners are a quality referral source. Discover your most active partners and start to solidify relationships with them. BNTouch has all the tools needed to build a successful business that does not rely on buying leads.

Key Takeaways

• Create targeted marketing campaigns for borrowers.

Understanding borrower preferences and pain points enables mortgage lenders to tailor marketing strategies effectively.

• Leverage digital channels for borrower outreach.

Utilizing email, social media, and online ads helps mortgage businesses reach borrowers where they spend time.

Commonly Asked Questions

• What is mortgage borrower marketing?

Mortgage borrower marketing involves strategies and tactics used to attract and engage potential homebuyers or borrowers. This can include targeted advertising, educational content, lead nurturing, and referral programs aimed at converting leads into clients.

• How can mortgage lenders effectively market to borrowers?

Effective marketing strategies include using online channels such as social media, search engine ads, and content marketing to reach borrowers. By offering educational resources, personalized communication, and timely follow-ups, lenders can establish credibility and build trust with potential clients.

• Why is content marketing important for mortgage borrower marketing?

Content marketing helps educate borrowers on mortgage products, rates, and the home-buying process, positioning the lender as an industry expert. By offering helpful articles, videos, and guides, lenders can address common questions and pain points, attracting qualified leads.

• What role does segmentation play in borrower marketing?

Segmentation allows mortgage lenders to tailor marketing efforts based on borrower demographics, behaviors, and needs. By sending targeted messages and offers, lenders can engage borrowers at different stages of the mortgage process, improving conversion rates and client satisfaction.

Ready to see what mortgage borrower marketing
and partnership management can do for your business?