Summary
This article discusses the steps for effectively implementing a mortgage CRM system. Learn about proper training, setting clear goals, and ensuring team alignment. By the end, you’ll know how to seamlessly integrate a CRM into your operations.
The Administrator is without a doubt, the most important role in the Mortgage CRM implementation process. There is a set of items that the Admin has to accomplish, and it must be done in a reasonable time-frame. If your CRM implementation process begins to slow down or come to a stall, the company will lose potential profit as system’s ROI during the implementation is negative.
One of the most important responsibilities as the Administrator, is to keep the CRM’s image intact. The Administrator should provide the Loan Officers with proper expectations of the system’s capabilities to avoid any kind of misinterpretations or misunderstandings. Losing the trust of even one Loan Officer, can be crucial and cause others to start questioning the new system. We are confident that these 6 steps are going to help you to become an effective CRM Administrator, and help successfully implement your Mortgage CRM.
1. Be a Pro
The first step at being a successful Admin, is knowing your CRM system inside and out. You will need to make sure to go through all available trainings so that you know what the system is capable of. This will save you time in the future, and make your system setup much more streamlined.
2. Setup Users
Initial setup for all CRM users is an Admin job. Make sure not to leave it up to the individual users to set themselves up. For sure, they will break something and then blame the system for it! As an Admin, you need to make sure there are no hiccups during the initial stage. Among many other things, make sure that no marketing goes out without the Loan Officer’s photo, company logo, be sure the proper email stationery (also referred to as the marketing template) is in place and that all social links are added to the signature.
3. Focus on your Company’s Goal First
During the implementation, it is very important to focus on the company’s goals and leave individual users goals for later! Not following this rule will stall the implementation and can even fail it. For example, setting up lead source providers or corporate website integration is essential, but the time involved in the setting up of integrating new lead providers or websites for each user can take months. That will inevitably prevent your Mortgage CRM from working for everyone and thus, your company will lose potential profit.
Please don’t get us wrong, you need to make sure that every single user is individually happy and set up with proper tools, but that needs to be done after the CRM is fully setup to achieve primary company’s goals.
4. Make it Easy for Users – Set up Automation
A great Mortgage CRM will allow you to setup your sales, marketing and other workflow automation via the administrative account. Each new user should start following the same rules and have all the same marketing running the minute the account is created and client data is imported.
Make sure to set up all needed marketing and workflow automation to make every user’s life easier (including yours). Your LOs will love it when all they have to do is pick the marketing that they want to send, and enjoy the benefits without doing anything else.
5. Focus on What you Have
It is important to focus on the strengths that your new CRM system has “out-of-the-box”. Most CRM systems are customizable, but focusing on ready-to-use components will speed up your implement tremendously. It is in your best interest to start utilizing your Mortgage CRM as soon as possible. Always remember, while it is not marketing to your clients and partners or streamlining your sales workflow, your ROI for the CRM will always be negative.
Later, you can request new features, reports and other additions, but it is important to build your roll-out strategy based on out-of-the-box features of your Mortgage CRM, rather than focusing your time and efforts on features that you may not even have a clear vision or specifications for.
6. Training is the Key to Success
And last but certainly not least, make sure to have live and pre-recorded trainings available for your users right after the setup is complete. With larger scale implementation, please make sure to create a schedule of trainings, and advise your Loan Officers about the training on the new CRM long before the date and time, so that they can block adequate time into their busy schedules. With the CRM proper central set up, the training should be a relatively easy process. All you’ll have to do is to set proper expectations of what happens and when.
It is a good idea to train super users (technologically savvy and top producing Loan Officers) in smaller groups. Once trained, super users will most likely have a positive input on the system’s use and that should greatly help with adoption of the CRM for everyone else.
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We hope this article will help you effectively implement your new CRM and show you the steps that you should take while on the road to achieving maximum profit. BNTouch Mortgage CRM offers a variety of effective Administrative tools that will help you to set up your system in a matter of days. For instance, Marketing Control Center – a tool for easy control of marketing for your Loan Officers, has been created based on requests from top BNTouch Administrators.
For more information about our system, please contact us at info@bntouchmortgage.com or 888-971-1117.
Also, don’t hesitate to share your opinion on this article. Did it help you on your way to successful implementation of a Mortgage CRM as an Admin? Do you have any other methods or steps that you would like to share with us, that may help our readers successfully implement their own new CRM system? If so, please let us know in the comment section below.
Thank you and let’s bntouch!
Key Takeaways
- Invest in Proper Training
Ensure all team members know how to use the CRM to its fullest potential.
- Set Measurable Goals
Define objectives for CRM usage to track success and ROI.
- Foster Team Alignment
Get buy-in from everyone to ensure smooth adoption and integration.
Commonly Asked Questions
- Why is training essential for CRM implementation?
It ensures the team can maximize the tool’s features effectively.
- How do goals improve implementation?
Clear objectives provide direction and a way to measure success.
- Why is team alignment important?
Unified buy-in avoids resistance and ensures effective use of the CRM.
- What’s the key takeaway?
Successful CRM implementation depends on training, goal-setting, and team collaboration.