When mortgage rates begin to trend in a positive direction, you should seize the opportunity to reconnect with past clients and encourage homeowners to explore refinancing options. Let’s face it. You don’t have time to manually follow up with all of the people in your pipeline. That’s where automating mortgage client engagement and pipeline management tools come into play. Here’s everything you need to know.
Benefits of an Automated Refinancing Process CRM
An automated refinancing process CRM can help you stay ahead of refi opportunities by boosting engagement and streamlining the transaction process for clients. Here are a few advantages of automating client communication during refinancing.
Expedited Information Sharing
When reaching out to a refinance client, follow-up automation can expedite the delivery of information and enable you to get valuable market data to them in a more timely manner. You want to inform clients about good rates before the market shifts.
The sooner you can educate homeowners about the benefits of refinancing, the better your odds are of winning their business. Automation speeds up this process. You can schedule automated alerts and target your entire network of past and prospective clients.
Simplified Document Collection
Refinance document automation in CRM platforms gives you a chance to remove friction from the transaction process. Your clients can submit documents via the CRM portal. They will receive a confirmation message when you receive their files. They won’t have to worry about whether you got their forms or not.
Need to request additional files? You can take care of that in the app, too. Speeding up document collection allows them to capitalize on favorable rates before the market shifts back in the other direction.
An Expanded Pipeline
Manually engaging with clients limits your reach. You’ve only got so much time to send emails and make calls. A limited reach will also restrict the growth of your business.
Automation tools expand your pipeline exponentially. You can keep dozens or even hundreds of prospects engaged.
Remember, nurturing refi clients is a long game. You’ve got to stay connected for months or even years. Automation makes that possible without distracting you from your current clients. It’s a true win-win scenario.
Fewer Missed Opportunities
How many deals have you missed out on because you forgot to follow up with prospective clients? No matter how diligent you are, the answer probably isn’t zero. Every loan officer has been there. They’ve given up on a lead because they weren’t making progress or the person simply fell out of their pipeline.
Automating mortgage client engagement with tools help you keep more people in your pipeline for longer. You can stay connected for the long haul and seize more opportunities to grow. You can even create custom mailing lists to target prospects based on their unique needs. More personalized messaging means greater reach and impact.
Close More Refi Deals With BNTouch
Don’t get caught unprepared when rates begin to drop. Ensure you are ready to seize every opportunity by automating mortgage client engagement with BNTouch CRM. Schedule a demo today.
