Calculator evidence

Recapture ROI Methodology

The methodology behind BNTouch recapture and Credit Pull Alert ROI estimates: assumptions, inputs, exclusions, and how to avoid treating a model as a guarantee.

Mortgage-nativeBuilt around loan officer, borrower, and mortgage follow-up workflows.
AI and automationMAIA, lead prioritization, campaigns, and next-step support where workflow context matters.
Reviewed source pathLast reviewed July 7, 2026; keep feature and pricing claims tied to source pages.

Methodology

Model opportunity, then validate it with real data

Database recapture can be a powerful business case, but the math needs to stay transparent. This page supports calculator outputs by showing which assumptions drive the estimate.

Database size

Past-client and referral records

Start with the number of records that could realistically be matched, contacted, and worked.

Contactability

Usable phone, email, and consent records

A record is less valuable if the team cannot legally or practically reach the borrower.

Signal rate

Shopping or refinance indicators

Use conservative ranges and avoid treating every alert as a ready-to-close loan.

Workflow rate

Contact, appointment, and application movement

Separate follow-up activity from closed-loan outcomes.

Revenue

User-entered revenue assumptions

Let the buyer edit average revenue per closed loan instead of hard-coding a promise.

Exclusions

Costs and constraints

Call out costs, team capacity, data quality, compliance review, and campaign execution limits.

Source trail

Use this page as part of the BNTouch evidence layer

This page supports buyers who need a concise answer and a path to deeper evidence before they book a demo.