Summary
This article shares innovative strategies to help lenders attract high-quality mortgage leads. It covers techniques like targeted advertising, leveraging testimonials, and engaging niche audiences. By adopting these ideas, mortgage businesses can maintain a competitive edge and grow their client base.
The best marketing strategies don’t just get your name out there. They also help you capture information about potential borrowers. As a lender, it’s important to develop a pipeline that helps you connect with customer leads. Here are five marketing ideas for lenders to attract more leads.
1. Create a “Lead Magnet”
Offer your online visitors something of value in exchange for their contact information. A subscription to your newsletter or blog might be a start, but customers may still be wary of junk mail clogging their inboxes.
Instead, create a “lead magnet.” This is a product or discount that entices visitors to provide their details. For instance, if you specialize in loans for first-time borrowers, create a brief e-book. Customers can download the book from your site only after providing their name, phone, or email address.
2. Invest in PPC Marketing
Digital advertising can increase your exposure to potential borrowers. Pay-per-click (PPC) advertising such as Google Ads can display an ad for your company every time a user searches for a related business.
When you pair PPC marketing with a strong lead magnet, you’ll be better equipped to capture data about your online visitors.
Best of all, you only pay when people click, which makes this one of the more budget-friendly marketing ideas for lenders.
3. Share Great Content
Content marketing lets you flex your skills as you engage new customer segments. Blogs and videos showcase your expertise and let prospective customers get to know your company. As always, make sure your content is set up to capture customer data.
A modern customer relationship management (CRM) platform makes this easier. Many CRMs offer prebuilt content and templates to help you generate articles, videos, and other resources.
4. Host an Event
An event can be a great way to connect directly with prospective borrowers. You may want to partner with other area professionals to put together a seminar. Offering tips for new home buyers might attract your target market, and you can use the registration process to capture new leads.
Even if you don’t host an in-person event, a live webinar can accomplish the same goal, and it also offers the chance to capture client data.
5. Build Your Network
Other professionals, such as realtors and lawyers, can connect you to potential clients. In fact, real estate professionals might be impressed with the pipeline you’ve created, thanks to your CRM platform.
Others can even feed you new leads when on the go, and you can manage these relationships through the intuitive dashboard on your CRM software.
Even former clients can offer referrals. Following up with your customers within the first year can make them more likely to recommend your services to their friends and family.
Marketing Tools You Can Rely On
These marketing ideas for lenders can be easily accomplished through a customer relationship management (CRM) platform. BNTouch can streamline your administrative processes and put marketing tools at your fingertips. Want to see these features in action? Contact BNTouch today to schedule a demo.
Key Takeaways
- Utilize testimonials to build trust.
Positive client reviews act as social proof, increasing lead confidence and interest.
- Optimize digital advertising campaigns.
Well-targeted ads drive traffic and attract high-quality mortgage leads.
- Leverage niche audience targeting.
Focusing on specific demographics helps capture leads aligned with your services.
Commonly Asked Questions
- What’s one standout marketing idea for lenders?
Hosting webinars is a powerful strategy to showcase expertise and build credibility. It educates borrowers while creating a platform for lead generation.
- How can lenders leverage social media for lead generation?
Social media allows lenders to post engaging content, interact with audiences, and run targeted ads. These activities drive traffic and generate inquiries effectively.
- Why is community involvement a valuable strategy?
Participating in local events or sponsoring activities boosts visibility and trust within the community. It helps lenders connect with potential clients on a personal level.
- What role does referral marketing play in attracting leads?
Referral marketing taps into existing clients and partners to generate high-quality leads. Satisfied clients are likely to recommend services to their network, expanding reach.
