Summary
This article provides insights into creating engaging social media content for the mortgage industry. Learn about curated posts and memes, and how to maintain a consistent online presence. By the end, you’ll know how to utilize social media content to grow your audience and enhance engagement.
We know that you’re busy, and unless you have a marketing team at your back you probably don’t have time to find, write and post consistent social media mortgage content to grow your audience. Don’t worry that’s what your mortgage CRM’s for. You can post onto your Facebook, Twitter and LinkedIn profiles from a curated selection of mortgage memes, content and news. With just a few clicks you can schedule content out weeks or months in advance. Let your social postings become a set it and forget it operation. You can even connect to Facebook Ads Manager and run Facebook ads directly to your BNTouch leads.
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Easily Post From Your CRM
Post mortgage news and content to any of your main social pages in just a few clicks. Choose from our selection of custom memes to engage your followers. Select your favorite mortgage news source and create a content feed that works for you. Post curated content directly from BNTouch to provide value to your audience while growing your following with ease.
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Schedule Future Content
Scheduling content is one of the most efficient ways to make sure that quality posts are going out regularly. We’ve found that the most effective posting strategy looks something like this…
Monday – Post a piece of mortgage news to help people get back into the groove after the weekend
Wednesday – Post a piece of content promoting your business (make it entertaining if you can)
Friday – Keep it light. Post a piece of fun content like one of our 50+ custom mortgage memes.
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Integrate With Facebook Advertising
Target all of your leads and prospects with ads while they’re in the process of making the buying decision or promote refinance opportunities to your past clients using our Facebook Advertising Integration. On the flip side any leads that you receive from your Facebook ads will be automatically added to your lead pipeline in BNTouch. You can learn more about our Facebook Advertising Integration here.
Key Takeaways
Create content that resonates with your audience for more interactions.
- Improved Online Visibility
Regular, relevant posts keep you top-of-mind for potential clients.
Consistent content builds a recognizable and trustworthy brand.
Commonly Asked Questions
- What type of content engages mortgage audiences on social media?
Educational posts, market updates, and client testimonials resonate well.
- How often should mortgage professionals post on social media?
Regular posting, tailored to each platform’s optimal frequency, maintains audience engagement.
- What is the benefit of using visuals in social media content?
Visuals like infographics and videos capture attention and enhance message retention.
- How can mortgage professionals measure the success of their social media efforts?
By analyzing metrics such as engagement rates, follower growth, and lead generation.
Want To Learn More About Social Media Mortgage Content?
