We live in a digital age, and as the marketing landscape becomes more and more of a digital game we’ve compiled a few mortgage marketing tips to help you close more deals in 2018.
In 2018 it’s more important than ever to get laser focused about who you want to reach.
Trying to reach everyone who could possibly buy a house, is not a winning strategy and will end up losing you business to your competitors who are communicating with their specific niches.
Break down who you want to reach into specific audiences. If you want to connect with ten new realtors and one new builder to work with locally, you’ve got a much better chance of doing that. If you want to reach first time buyers or buyers with bad credit, creating targeted marketing campaigns to those exact demographics will greatly increase your chances of resonating and getting results within group.
If you can get very specific about targeting, who you want to work with and what you want to get out of it, it will help wash out some of the loud noises on social media and instantly connect with the smaller groups you want to reach.
It won’t matter how good your marketing content is if it’s not being placed where potential borrowers are spending their time. In 2018 you should be growing your network with the following tools and platforms:
Whether you like it or not content is king and it’s here to stay. In 2018 you need some semblance of a content strategy mixed in with whatever other marketing you are doing. Don’t fret, this does not have to be a complicated or time consuming process. You can achieve huge success from curating and re-posting other people’s content that you find interesting. We recommend that you create a piece of original content at least once a month so that you have a reason to bring people back to your website, but a healthy mix of curated and original stuff will bring you the most success without breaking the bank or taking too much time. You can hire a content writer from an outsource website like Upwork or Freelancer.
Think of your marketing strategy like a workout routine. If you just show up at the gym with no plan you may spend 20 minutes working up a sweat and go home with no results. Practice makes perfect and your results will compound overtime as people begin to find you more and more online. If you sign on to LinkedIn and you have 42 new connection request but you haven’t posted anything, while you may have more followers they have no reason to connect with you or reach out. Create a weekly and monthly plan, don’t quit and you will see results, we promise.