In mortgage teams marketing, consistency is essential. Every member of your team should have the freedom to show off their personal style. However, they must also maintain your brand message and tone across all campaigns. Doing so builds trust and drives better results.
How do you build consistent branding across mortgage teams marketing campaigns while flexing your creativity and winning over leads? Here’s what you need to know.
Why Consistency Matters for Mortgage Teams
Mortgage teams marketing thrives when every message feels connected. A borrower shouldn’t get a polished email from one teammate and a generic follow-up from another. Mixed messages confuse people, which can cause them to drop off.
Is brand consistency really that important in mortgage teams marketing? Absolutely. In fact, it may be more valuable than you realize. Researchers report that brand consistency can increase revenue by 10 to 20%.
So how can you ensure consistency in mortgage teams marketing? Let’s take a closer look.
3 Ways to Promote Consistency in Mortgage Teams Marketing
To keep your message on-brand, consistent, and engaging, you should:
1. Standardize Campaigns With Shared Templates
Templates are one of your team’s best tools when creating content. If they use approved, branded templates, all of their messaging will maintain your voice and style. They can still get creative and customize the messaging while staying on brand. It’s a win-win.
Email and SMS templates can include logos, taglines, social proof, and pre-approved messaging. Encourage your team to use templates while adding small personal touches to the content. When everyone stays consistent with templates, you can build a strong, instantly recognizable brand.
2. Align Branding Across Channels
Consistency shouldn’t stop at emails. Mortgage teams marketing needs to span across multiple channels. A borrower’s journey might include multiple channels, so you need your voice and visuals to remain the same.
Your team can use a smart CRM to launch omnichannel campaigns with consistent branding. They can manage everything from one place. The result is better consistency and a reduced risk of errors.
Staying consistent across every channel builds trust with your target audience. They will view your team as organized and professional.
3. Track Campaign Performance
Marketing is more effective when it’s measurable. Reviewing campaign data at the team level helps you spot trends and identify top-performing content. You can also find and fix what doesn’t work. The result is a better strategy that speaks to your clients’ unique needs.
With CRM-based analytics, you can break down performance by channel, campaign, or team member. These insights support better coaching and a stronger return on investment.
How BNTouch Simplifies Mortgage Teams Marketing
The right CRM will help you ensure consistency in mortgage teams marketing. You can also work toward your growth goals. BNTouch has the tools your team needs to deliver great content at scale.
The user-friendly platform was purpose-built for loan officers and mortgage pros. It’s packed with automation capabilities, campaign templates, and more. Achieve more with BNTouch. Schedule a demo today!