5 Ways Mortgage Lenders Get Organic Leads from Social Media

by Tomi Pironti

Paid social media advertising is a great way for mortgage brokers to generate quality leads. However, “pay to play” is not the only option for loan officers that want to connect with potential clients.

With the right strategy, mortgage brokers can drive organic traffic and generate leads on social media without spending a fortune on paid ad campaigns. Here are five proven tips to get started.

1.   It All Starts with a Great Profile

Whether you are an independent loan officer or the manager of an enterprise-level mortgage firm, having a great social media profile is vital. 

Take a minute to review your existing profile, if you have one. Does it have your company’s contact information? What about call-to-action-buttons? If not, then you have some work to do!

Remember, the purpose of your social media profile is to make it as easy as possible for clients to connect with your business. By including CTA buttons and contact information on your profile, you will ensure they can reach out to you directly from the social media platform. 

2.   Make Everything Clickable

Most of your organic content should give viewers an opportunity to interact with it. For instance, you can use the “swipe up” feature on your Instagram stories and include links in any images or written that you post to your feed. 

Once again, the goal here is to make it easy for the consumer to learn more about your mortgage services. 

3.   Create an Inviting Landing Page

Persuading a prospective client to click on your link is only half the battle. What they see on the other end of that link is equally important. 

Make sure that quality leads are greeted by an inviting landing page. Your page should be vibrant, well organized, and functional. If your landing page is bland and boring, most potential clients will quickly lose interest and return to browsing their social feeds. 

4.   Mobilize the Audience

Driving social media users to take action is one of the biggest challenges you will encounter when you’re posting organic content. Fortunately, there are a few great ways to incentivize prospective clients to provide you with contact information or follow your page. 

One of the best approaches is to host a contest. For instance, you can hold a sweepstakes that offers the winner a gift card. In order to enter, you can require viewers to follow your page, share your post, and tag a friend. You can also request that they provide you with their name and email address.

5.   Host Polls

Jury voting flat vector illustration. Social satisfaction poll concept. Multicultural people holding signs with likes and dislikes. Customer feedback, clients giving marks cartoon characters

Hosting a poll is a quick and simple way to increase user engagement on your social media platform. While this may not generate leads directly, it will help you grow your following. The more followers you have, the further your reach will extend. A broad reach will increase the effectiveness of future organic marketing efforts.

Take Advantage of Curated Social Media Content from BNTouch

Coming up with fresh content can be challenging and time-consuming, even when you leverage these five proven tips. That is why BNTouch included a curated social media content feature on our world-class mortgage CRM platform.

If you are a mortgage broker who is serious about generating organic leads from social media, we can help. With just one click, you can post to your social accounts and keep users engaged. In addition, our platform includes a library of over 180 pre-built marketing campaigns designed specifically for loan officers. 

Want to learn more? Request a demo today!


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Tomi Pironti
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