The mortgage industry is more competitive than ever. That’s why you need a dynamic mortgage content strategy for social media. However, many loan officers don’t know how to create mortgage content for social media that produces meaningful results.
The good news is that creating great content is easier than you might expect. Here are some mortgage content tips to help you stand out from the competition.
How to Create Mortgage Content for Social Media
Social media is your best friend. The problem is that lots of mortgage pros aren’t sure what to post.
When in doubt, go back to the basics: share helpful, clear information. Here are a few types of posts that usually perform well:
- FAQs like “What credit score do I need for a mortgage?”
- Explainers on loan types or first-time buying
- Behind-the-scenes posts
- Success stories and testimonials
- Rate updates and market trends
Visuals matter, too. Use clean images or branded templates to grab attention. CRMs like BNTouch include hundreds of templates that can jumpstart your content creation journey.
How to Come Up With Winning Mortgage Content Creation Ideas
Staying inspired can be tough, especially after you’ve been posting for a while. These tips can help you keep your content engaging:
- Write down questions clients frequently ask
- Review email replies and comments on previous posts
- Ask your loan officers about common objections they hear
- Use tools like Google’s “People Also Ask” for inspiration
Over time, you’ll find yourself revisiting old ideas. That’s not a problem. Update your content as needed and freshen up any images or videos before reposting.
Is Video Content for Mortgage Brokers Better Than Text and Images?
The short answer is yes — most of the time. Don’t sleep on text and image posts, as they’re quick and easy to create. However, you’ll also need to include video content in your strategy.
Social media algorithms tend to prioritize videos, especially short, snappy clips. By some estimates, videos can boost viewer attention span from about 8.25 seconds to 120 seconds.
Don’t overthink your videos — keep them simple and authentic. Use your phone and focus on one topic. Most videos should be around 30 seconds. You can create longer content occasionally, but try to keep it under two minutes.
How to Create Mortgage Content That’s Consistent and On-Brand
One of the biggest challenges associated with content marketing for mortgage lenders is staying consistent. You need to prioritize consistency in two key areas: frequency and tone.
Consistent posting is crucial. Set a content schedule and stick to it, and don’t bite off more than you can chew. When you’re first getting started, commit to posting one or two days per week. Add more days to your posting schedule once you get the hang of it.
Next, make sure your messaging is on-brand. If you want to come off as approachable and friendly, all of your content needs to convey that vibe. If your value proposition is efficiency and experience, you may need to assume a more knowledgeable and serious tone.
How to Create Mortgage Content With BNTouch
Creating mortgage content that drives results requires the right tools.
BNTouch is a user-friendly mortgage CRM that can level up your content strategy. Our platform includes an AI assistant, content creator, hundreds of templates, and automation capabilities. Craft high-performing email, SMS, social, and video content faster with our industry-leading solution.
Want to learn more about how to create mortgage content with BNTouch? Book a live demo today!
To see these features in action, contact BNTouch to schedule a demo!
