Imagine having your own set of powerful mortgage AI tools. That can be a reality now, thanks to BNTouch and its dynamic Mortgage AI Assistant (MAIA). MAIA offers the greatest set of AI tools for mortgage brokers. It streamlines content creation and provides real-time insights to grow your business.
Here’s everything you need to know about AI for mortgage brokers and how MAIA can help.
How Are Top Mortgage Professionals Using AI in Their CRMs Today?
Of the companies using AI, 47% are using it to power their digital assistants. That’s a use case that is also common among mortgage professionals. A virtual assistant can automate boring tasks and save you time.
Some other use cases for AI in customer relationship management (CRM) tools are as follows:
- Improving lead conversion rates
- Generating high-quality content for emails
- Giving customers real-time answers to loan application questions
A set of AI tools for mortgage brokers, like MAIA, can prove to be of great value for improving efficiency.
Is AI Adoption in Mortgage CRM Growing Among Mortgage Professionals?
Yes! The mortgage industry is embracing AI solutions. In fact, AI for mortgage brokers is no longer optional. It’s what you need to automate workflows and provide instant customer support. If you haven’t already brought AI into your workflows, it’s time to explore MAIA from BNTouch. With it, you can deliver better experiences and grow your business.
What AI-Powered Features Should I Look For in a Mortgage CRM?
When choosing AI tools for your business, look for a platform that offers the following:
- Email and SMS content generation
- Automated multi-step campaigns
- Image generation for mortgage professionals
MAIA from BNTouch handles each of these tasks and more. Let’s take a closer look at what the platform can offer your business.
What Mortgage AI Tools Does MAIA Offer?
With MAIA, you will gain access to the following mortgage AI tools:
Content Creation
MAIA can generate the following for you:
- Email messages
- SMS content
- Images
The platform saves time and creates better content. In turn, you can focus on personal interactions with clients. Delivering quality content means providing better value to your clients as well.
Mortgage AI Assistant
MAIA is a mortgage-specific AI assistant that is a part of the BNTouch CRM platform. That means MAIA contains a set of mortgage AI tools that can do the following:
- Perform advanced searches
- Create tasks
- Retrieve specific data
MAIA also has a success probability feature. It offers suggestions on how to close deals based on past interactions.
MAIA NextStep
MAIA NextStep enhances your marketing strategy. After analyzing borrower behavior, past deals, and CRM data, it provides data-backed suggestions specific to each customer. With real-time opportunity scoring, you can quickly connect with the hottest leads and take advantage of personalized recommendations for follow-ups.
MAIA AI-Guided 1003 Form Fill
MAIA AI assists with filling out Form 1003. It provides detailed answers to help applicants understand the form requirements. It can also reduce friction for borrowers. By removing barriers to form completion, MAIA will expand your lead pipeline.
Additional Core Capabilities
Backed by MAIA, loan officers can benefit from:
- Rapid Data Retrieval: Instantly access borrower details including funded loans and statuses
- Automated Tasks and Reminders: Get important reminders and schedule follow-ups right within the CRM
- One-Command Campaigns: Begin follow-up sequences with borrowers using a single command
Unlock the Latest Mortgage AI Tools With BNTouch
Reach your full potential with AI tools for loan officers. With BNTouch and MAIA, you can easily score and prioritize leads, nurture client relationships, quickly generate targeted marketing content, and make informed business decisions backed by powerful analytics. Experience the benefits of AI-powered mortgage tools firsthand — schedule a live demo to test MAIA, submit feedback, share additional commands you’d like to see, and engage with future updates!
To see these features in action, contact BNTouch to schedule a demo!
