A solid 42% of businesses report using artificial intelligence (AI) a few times each week. And thanks to the rise of powerful mortgage AI content, you can too. The main use case for the technology is to assist in content creation. But there are right and wrong ways to create content with AI.
Learning how to handle AI content creation means you can unlock more mortgage deals. And that can help you grow your business. On that note, here’s everything you need to know about creating great mortgage AI content.
Can AI Create Personalized Mortgage Marketing Emails?
Yes! AI-powered content tools can create custom emails using client data. They will analyze behavior, preferences, and client history to create high-impact messages.
For example, AI can generate personalized follow-up emails based on borrower behaviors or send out loan process updates for clients. It can also be used to create personalized landing pages, social media posts, and video scripts targeted to individual mortgage trends that drive more conversions.
How Can Mortgage Professionals Stay Ahead With AI?
Using AI mortgage advisor tools can help you lead the pack. Here’s how you should be using them to stay ahead of the competition:
- Automate content creation to craft better blogs, emails, and social posts
- Analyze keyword trends and improve your online visibility
Using AI, mortgage advisors can send automated email sequences triggered by specific borrower actions. They can even send out SMS reminders for necessary documents and loan status updates.
Ask yourself how many of these use cases are you taking advantage of. You must always look for ways to expand your use of AI to sharpen your edge.
What Are the Best AI Tools for Mortgage Content Creation?
There are many great tools to enhance content creation and lead generation. One of these is the BNTouch Mortgage AI Assistant (MAIA). MAIA is a powerful tool that automates content creation. It also streamlines lead management and boosts customer engagement.
SurferSEO and Clearscope are other tools to consider. They optimize your content for search engines to improve your visibility online.
Tips to Create Great Mortgage AI Content
If you are going to use mortgage AI for content creation, make sure that you do the following:
Create a Content Strategy
Start by building a cohesive plan. Outline the kind of content you want to make and who it needs to reach. You’ll need specific prompts to make sure your AI content aligns with your intended use case.
Review All Mortgage AI Content
Mortgage AI content is getting better by the day, but it isn’t perfect. Make sure you proofread everything and verify that it is accurate and compliant.
Don’t Neglect the Human Touch
AI is great for creating content fast, but you should still go back and add a personal touch. AI improves client interactions. It isn’t a replacement for your knowledge and expertise.
Demo AI for Mortgage Loan Officers
AI mortgage leads and management tools help you nurture and win over prospects. BNTouch offers built-in AI tools as part of our scalable CRM solution. With MAIA, BNTouch’s AI assistant, you can nurture and win over leads to help grow your business with the following features:
- AI-driven email sequences to nurture borrowers along their journey
- Lead prioritization and scoring based on engagement data
- Tailored content recommendations for professional branding efforts
- Automated tasks and reminders to keep loan officers on schedule
- Automated texts for clients and partners directly from the CRM
- Integration with ChatGPT to make content generation a breeze
- Competitive intelligence to identify market trends and competitor activity
When you’re ready to tap into the full potential of your business, BNTouch can help! Discover how BNTouch’s AI-powered CRM automates and simplifies borrower engagement, marketing, and lead management. Book a free demo today!
To see these features in action, contact BNTouch to schedule a demo!
