With over 300,000 loan officers in the United States, standing out is harder than ever. The key to your success is mortgage Loan Officer Mortgage Marketing.
Not sure where to start? We’ve compiled a list of tips to help you acquire more leads and grow your business.
Key Mortgage Loan Officer Marketing Tips
The way borrowers find lenders has changed. Instead of walking into a local bank, many start their search online. Mortgage loan officer marketing helps increase your visibility so you can connect with prospects looking for an LO. Here are four ways to make yourself known:
Build Your Brand With Consistent, Valuable Content
Mortgage loan officer marketing is all about consistency. You can’t sporadically post videos on social media or send out random messages. Build your brand with engaging, educational content. The goal is to build trust and stay top of mind.
Remember, serious clients are ready to act now. You want to be the first LO that comes to mind. On the other hand, people who aren’t ready to buy just yet may research their options for months. Consistent mortgage loan officer marketing helps position you as the right person to help them move forward.
Automate Everything You Can
Contrary to popular belief, winning at mortgage loan officer marketing doesn’t require countless hours of tedious work. With the right tools, you can automate most of your outreach efforts. To do that, you need the right CRM.
A great CRM allows you to segment your audience based on need and readiness. You can then set up automated email and SMS campaigns to stay connected to each group. Customize your messaging and automate everything possible so you have more time to serve clients. That’s what we call a win-win.
Loan Officer Marketing on Social Media
Social media is a low-cost mortgage loan officer marketing solution. It’s accessible, easy to use, and valuable for connecting with leads. If you aren’t active on social media, it’s time to start.
Think about where your target audience is most active. Create a plan and content calendar. Consistently publish educational and informative content. Make sure to have a little fun in the process. After all, you want your audience to know you are approachable.
Use Email and SMS to Nurture Leads
Once you gain a lead, nurture them. Use email and SMS to keep leads warm and draw them deeper into the funnel. These messages should feel timely and personal, not spammy.
Smart segmentation with your CRM allows you to group leads and personalize your content. Experiment with different frequencies and ensure that you are speaking to each person’s unique needs. This strategy ensures that no lead gets forgotten.
Simplify Mortgage Loan Officer Marketing With BNTouch
Ready to put these mortgage loan officer marketing tips to work? Then you need a user-friendly and feature-packed mortgage CRM. You need BNTouch.
BNTouch is a leading CRM with built-in mortgage loan officer marketing tools. You can automate campaigns, segment your audience, and measure the impact of each message. Schedule a demo to learn more!
