Five Best Lead Nurturing Hacks

by Marketing Team

Summary

This article offers practical strategies to nurture mortgage leads effectively and convert them into loyal clients. It discusses the importance of personalized communication, automating follow-ups, and delivering valuable content. The post emphasizes building trust and maintaining consistent engagement throughout the lead journey. By applying these hacks, lenders can improve conversion rates and foster long-term relationships.

 

Lead nurturing has been a vital part of a sales process for a long time and from the looks of it, it is not going to change any time soon. Today, we are going to show you some cool techniques, i.e. hacks, that you should apply while nurturing your leads in your CRM.

1. First come, first served

One of the most basic rules of sales is that the first person to talk to a prospect is 80% more likely to close the sale.. Immediate response to a prospect’s inquiry is the one of the most crucial aspects of your communication process. Fortunately, with bntouch you won’t ever miss a single prospect request. BNTouch triggers (automation rules) allow you to start lead nurturing (or any other) campaign immediately after you get the lead in!

With immediate, high quality response, prospects will view you as the only professional in the field. Triggers can also be setup to switch your prospects from one campaign to another in case their status is changed. For example, after you talk to your prospect and update his profile with “Hot” status, preset trigger will switch up your automated marketing messages from common to more specific ones and start recurring calls follow up notifications campaign.

2. Trust is built with consistency

…and that is where the second hack lies. Consistent follow-up. Every prospect appreciates constant contact and follow up from the professional they are about to trust with their home financing. You need to always keep in mind that buying and financing a house is the largest financial decision most people make in their lives. How would you feel about a mortgage professional that stopped calling after the initial chat or did not follow up when promised?

If you are consistent with your calls and follow ups, provide your client with all information they need on a regular basis, they won’t think twice about bringing you their business and recommend your services to friends and family!

BNTouch has lots of features right out of the box, including diverse set of email marketing campaigns. There are more than 80 awesome campaigns available with couple of clicks and that list is growing each week.

3. It’s all about automation

It is all about numbers. The more prospects you can work with at any given time, the more prospects will finance with you and become your clients for life. Automation helps you substantially increase the number of prospects you can effectively work on. Automation can help you in many different ways: from automated emails to automated task creation on your calendar, from notifications to call to actually sending prospects information based on their needs.

With bntouch you will get a massive array of potential automation tasks. Our CRM offers you virtually unlimited abilities to automate your sales and marketing process.

4. Who’s on the phone?

Who spends all day with their laptops these days? Not those top producing busy mortgage professionals! Your lead nurturing system has to have a mobile app that allows you to connect with new leads the second it comes in even if you are on the road.

Your system should be setup to recurrently follow up with most prospects. No matter if you are at your computer or away with you phone, you have to get a notification about your scheduled and follow up calls. Thankfully, with bntouch mobile app, you’ll be able to call or email prospects in just 2 taps!

5. Know your prospect

Ok, so you’ve done your best to be the first to call, be consistent and automated. You have had great deal of success in bringing in new clients. Now, how would you improve more?

Great lead nurturing system should offer a 365 degree view of your sales process and prospects database with effective reports. Based on information from those reports, you should be able to identify your best leads, so you can focus on them; current state of your database, so you can see where your leads are in the process; and where the process fail the most, so you can continuously optimize it.

BNTouch offers a great number of different reports that will help you with identifying points where you can improve. Vital reports include “Top Lead Source”, “Return on Investment Report”, “Lead Conversion Report”, “Tasks Reports” and many others.

Here at bntouch we understand how important lead nurturing is to your business. Developing tools for growing your leads into deals is one of the BNTouch top priorities and we will definitely continue to expand our lead nurturing toolset. If you are not our subscriber yet, make sure to give us a try by ordering a demo at www.bntouch.com.

Please don’t hesitate to contact us should you have any questions regarding lead nurturing. Reach us via phone 888-971-1117 or via email info@bntouchmortgage.com

Was that article helpful? What lead nurturing strategies or tools are you using in your sales process? Please let us know in the comment section below!

Thank you and let’s bntouch!

 

Key Takeaways

  • Maintain consistent communication.

Frequent updates and check-ins keep leads engaged throughout the journey.

  • Use targeted content for better impact.

Customizing outreach efforts ensures your message resonates with leads.

  • Automate follow-ups to stay top-of-mind.

Timely automated emails or texts prevent leads from going cold.

 

Commonly Asked Questions

  • What are some effective lead nurturing strategies?

Personalized email campaigns, timely follow-ups, and educational resources are key strategies. These methods keep prospects engaged and informed.

  • Why is lead segmentation important in nurturing?

Segmenting leads based on their stage in the buying process allows tailored communication. This increases relevance and conversion chances.

  • How does automation enhance lead nurturing?

Automation tools schedule touchpoints and track engagement, saving time while ensuring consistent follow-ups. This creates a seamless experience for leads.

  • What role does content play in lead nurturing?

Providing valuable content like guides or market insights builds trust. It positions lenders as knowledgeable and helpful resources.

 

Marketing Team
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