This short article is for those mortgage enterprises that want to see faster results out of their CRM implementation while keeping the cost in check and users engagement high.
When starting out with BNTouch, our clients tend to go two different routes. Whichever option a company chooses, the initial stage is the most important one and should not directly involve end users (LOs and their teams). This is a key element of successfully launching a CRM into any enterprise environment.
The initial administrative personnel training is similar during both approaches and include following:
– Account customization
– Marketing setup and automation
– LOS integration
– Hierarchy setup and controls
– Individual LO access and Views in CRM (account access and restriction due to compliance reasons)
– Create training material for LO’s (optional)
Option 1. Setting Up BNTouch with a smaller group
This is something a majority of our clients did in the past because it saved them money by not paying for all seats from day one. However, this has been found, by our years of experience, to extend the setup process by at least a month or even bring the process to “analysis paralysis” mode. We have found that clients end up focusing on smaller items during the setup rather than on launching a product to the entire company.The input of Loan Officers and their teams is very beneficial down the road but in the beginning their concerns are related to unfamiliarity with the system or are about their own process and may not be aligned with the company’s goals of CRM implementation.
Pros
– Slightly lower initial subscription cost
Cons
– Longer set up process with possible over-analysis stall
– Refocusing on details instead of larger picture
– Relying on opinion on few LO’s
– Confusion among those few LOs
– Potential lost of money due to wrong implementation of CRM
Option 2. Setting Up BNTouch with a larger group
In recent years, our clients have gone with starting bntouch with at least 2-3 branches or entire companies. This allows to fully complete the initial “admin” setup and get ready the system to company-wide roll out. The initial process does not involve LOs and their accounts are used to create the hierarchy, organization, marketing and customization needed in a company setting. After the initial setup, the marketing can be enabled for those LOs accounts, so the system starts performing even before LOs training. After the training, we engage LOs with our tools so they start using CRM the right way. See more here: http://blog.bntouch.com/2014/08/22/mortgage-crm-learning/
Pros
– Almost guaranteed successful CRM implementation
– Quick focused setup
– Centralized control
– Streamlined LOs training and engagement
Cons
– Slightly higher upfront cost
The last thing to take into consideration is the activation price. All initial seats are covered with company’s activation fees, so starting with more accounts can actually result in savings. All accounts setup after the initial payment will have individual activation fee.
Please don’t hesitate to contact us should you have any questions or suggestions.
Reach us via phone 888-971-1117 or via email info@bntouchmortgage.com
Thank you and let’s bntouch!
Best Regards,
BNTouch Team
