7 Social Media Strategies Lenders Should Implement in 2022

by Tomi Pironti

If you’re a loan officer who is seeking to generate more leads in the coming year, social media is by far the most powerful tool at your disposal. However, many mortgage professionals do not know where to begin when it comes to social media marketing.

With this in mind, our experts have composed this helpful guide. Below, you will find 7 proven lead generation strategies that you can use to grow your mortgage business in 2022 and beyond.

1.   Leverage Gated Content

Posting gated content is one of the easiest ways to convince consumers to provide their contact information. Essentially, all you have to do is share a link to some compelling content on your social media pages. 

When they click on it, they will be directed to the “gate,” which will prompt them to enter their name and email address. They cannot view the content unless they provide the requested information. 

2.   Host a Contest

Hosting a contest is another great lead generation strategy that can also be used to acquire new followers. Simply develop a contest idea, develop some basic rules that will benefit your business, and kick back as the leads roll in.

For instance, the prize for your contest could be a $500 gift card to a big-box retailer of your choice. In order to enter, contestants must like your page, tag a friend, and share your post. Once the predetermined contest window has ended, select a winner and announce it on your page. 

3.   Use Paid Advertising

Paid social media advertising is a surefire way to attract quality leads. All of the major platforms give you the ability to create and manage custom paid marketing campaigns. If you want results fast, there are few options better than paid advertising. 

4.   Post a Poll

Social media platforms like Instagram allow you to post polls on your story. Most consumers love polls, which makes this a great way to increase user engagement. 

If your poll contains interesting facts or engaging questions, some users might even share your poll results on their stories. This will drastically increase your reach and help you acquire new followers.

5.   Take Advantage of Geo-Targeting

When you’re setting up a paid social advertising campaign, make sure that you take advantage of the geo-targeting feature. This feature allows you to target specific audiences based on several factors, including their location. 

Geo-targeting is especially useful if you are an independent loan officer or are running a small, local firm. 

6.   Share Testimonials

The average consumer trusts the recommendations of other buyers. In light of this, we recommend sharing customer testimonials on your social media pages. These testimonials can provide you with “social proof,” which demonstrates how your services have benefitted past clients. 

7.   Create a Lead Magnet

A lead magnet is any type of content that entices people to offer up their contact information. A few examples include mortgage rate calculators, eBooks, and case studies. 

Much like with the gated content, a lead magnet requires users to provide their name and email address in order to access the materials.

Generate More Leads with BNTouch

As one of the most innovative CRM solutions in the world, the BNTouch platform includes a full array of advanced tools that are designed specifically for mortgage brokers. 

Our platform includes pre-built marketing content that is perfect for digital advertising. In addition, our solution allows you to post content to your social media accounts with just one click.

Want to learn more? Book your demo today!


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Tomi Pironti
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