BNTouch vs Jungo
Jungo is a mortgage CRM built on top of Salesforce. It’s powerful — but it comes with the cost and complexity of running two platforms. Here’s how BNTouch compares as a standalone mortgage CRM.
| Feature | BNTouch | Jungo |
|---|---|---|
| CRM | ||
| Standalone CRM | ✓ | ✗ Requires Salesforce |
| Contact management | ✓ | ✓ |
| Deal pipeline | ✓ | ✓ |
| Team collaboration | ✓ | ✓ |
| Marketing | ||
| Email campaigns | ✓ | ✓ |
| Text/SMS marketing | ✓ | ✓ |
| Video messaging | ✓ | ✗ |
| Social media posting | ✓ | ✗ |
| Pre-built templates (180+) | ✓ | ✓ |
| Lead Management | ||
| Multi-source lead capture | ✓ | ✓ |
| Automated distribution | ✓ | ✓ |
| Lead scoring | ✓ | ✓ |
| Digital Lending | ||
| Built-in POS | ✓ | ✗ |
| E-signatures | ✓ | ✗ |
| Borrower portal | ✓ | ✗ |
| Other | ||
| No Salesforce required | ✓ | ✗ |
| Website builder | ✓ | ✗ |
| LOS integrations | ✓ | ✓ |
| Live chat widget | ✓ | ✗ |
The Salesforce Question
Jungo runs on Salesforce. That means you need a Salesforce license ($25–$300/user/month) before you even add Jungo on top. For enterprise organizations already invested in Salesforce, this makes sense. For everyone else, it’s an expensive and complex foundation for a mortgage CRM.
CRM & Lead Management
Both platforms deliver solid CRM and lead management capabilities. Jungo benefits from Salesforce’s robust infrastructure — reporting, customization, and third-party app ecosystem. BNTouch keeps things simpler with a purpose-built interface that doesn’t require Salesforce expertise to configure.
Marketing Tools
Jungo handles email and SMS marketing well, with mortgage-specific templates. BNTouch matches that and adds video messaging, social media posting, and a website builder. If marketing reach matters, BNTouch gives you more channels out of the box.
Digital Lending
Jungo doesn’t include a point-of-sale system, e-signatures, or a borrower portal. BNTouch bundles all three — borrowers can apply, sign, and track their loan without leaving the platform.
The Bottom Line
Jungo is a capable mortgage CRM — but it runs on Salesforce, which means you’re paying for two platforms. For enterprise organizations already committed to Salesforce, Jungo extends it well.
For everyone else, BNTouch gives you more mortgage-specific features at a fraction of the total cost, without the Salesforce dependency.
Ready to Switch?
Choose the BNTouch plan that fits your business
Individual
For solo loan officers ready to grow
- ✓ Mortgage Lead Marketing Platform
- ✓ 180+ Pre-Built Marketing Campaigns
- ✓ Digital 1003 Loan Application
- ✓ Automated Drip Campaigns
- ✓ Text & Email Marketing
- ✓ Video Marketing Tools
- ✓ Personal Mortgage Website
- ✓ Lead Capture & Distribution
Team
For mortgage teams & brokerages
- ✓ Everything in Individual, plus:
- ✓ Multi-User Team Management
- ✓ Lead Routing & Round Robin
- ✓ Manager Dashboard & Reporting
- ✓ Team Performance Analytics
- ✓ Branch & Office Management
- ✓ Compliance & Audit Tools
- ✓ Priority Support
