BNTouch vs Encompass CRM
Encompass by ICE Mortgage Technology is the industry-standard LOS. Its CRM features are growing — but it’s a loan origination system first. Here’s how BNTouch compares as a dedicated mortgage CRM.
| Feature | BNTouch | Encompass CRM |
|---|---|---|
| CRM | ||
| Dedicated mortgage CRM | ✓ | ~ LOS with CRM add-on |
| Contact management | ✓ | ✓ |
| Deal pipeline | ✓ | ✓ |
| Marketing | ||
| Email campaigns | ✓ | ~ Basic |
| Text/SMS marketing | ✓ | ✗ |
| Video messaging | ✓ | ✗ |
| Social media posting | ✓ | ✗ |
| 180+ mortgage templates | ✓ | ✗ |
| Lead Management | ||
| Multi-source lead capture | ✓ | ✓ |
| Automated distribution | ✓ | ✓ |
| Lead scoring | ✓ | ~ |
| Digital Lending | ||
| Built-in POS | ✓ | ✓ (Consumer Connect) |
| E-signatures | ✓ | ✓ |
| Borrower portal | ✓ | ✓ |
| Other | ||
| Works WITH your LOS | ✓ | N/A (is the LOS) |
| Website builder | ✓ | ✗ |
| Live chat widget | ✓ | ✗ |
| Surveys | ✓ | ✗ |
LOS vs CRM: Different Jobs
Encompass is a loan origination system — the best in the business for processing and closing loans. Its CRM capabilities are an add-on, not the core product. BNTouch is built from the ground up as a mortgage CRM with marketing automation. They solve different problems, and many lenders use both.
Marketing Automation
Encompass offers basic email capabilities, but it doesn’t include SMS marketing, video messaging, social media posting, or a library of mortgage-specific templates. BNTouch provides all of these — 180+ templates, multi-channel campaigns, and automated drip sequences designed for mortgage.
Digital Lending
This is where Encompass is strong. Consumer Connect, eClose, and the borrower portal are mature products. BNTouch also offers a built-in POS, e-signatures, and borrower portal — so both platforms cover digital lending. The difference is everything else BNTouch adds around it.
Better Together
BNTouch integrates directly with Encompass. Many Encompass users run BNTouch alongside it — using Encompass for loan processing and BNTouch for CRM, marketing, and lead management. They’re complementary tools, not competitors.
The Bottom Line
Encompass is the industry-standard LOS — and its CRM features are improving. But it’s a loan origination system first and a CRM second.
If you’re already on Encompass, BNTouch integrates with it and adds the marketing automation, website builder, and content library that Encompass doesn’t have. Many Encompass users run BNTouch alongside it — they’re complementary, not competitors.
Ready to Switch?
Choose the BNTouch plan that fits your business
Individual
For solo loan officers ready to grow
- ✓ Mortgage Lead Marketing Platform
- ✓ 180+ Pre-Built Marketing Campaigns
- ✓ Digital 1003 Loan Application
- ✓ Automated Drip Campaigns
- ✓ Text & Email Marketing
- ✓ Video Marketing Tools
- ✓ Personal Mortgage Website
- ✓ Lead Capture & Distribution
Team
For mortgage teams & brokerages
- ✓ Everything in Individual, plus:
- ✓ Multi-User Team Management
- ✓ Lead Routing & Round Robin
- ✓ Manager Dashboard & Reporting
- ✓ Team Performance Analytics
- ✓ Branch & Office Management
- ✓ Compliance & Audit Tools
- ✓ Priority Support
