BNTouch vs Aidium: which mortgage CRM fits your operation?

Honest comparison. We don’t bury the parts where Aidium beats us. If Aidium fits your operation better, we’ll say so. If a generic configurable CRM is also in the mix, see BNTouch vs Zoho.

Where Aidium wins

• ✓Recent $19M Series A funding signals investment in AI feature development
• ✓Active blog presence on AI features (last post May 2025)
• ✓Strong messaging around AI propensity modeling for loan officers

Where BNTouch wins

• ✓Pricing published: $165 solo / $95 seat team / Enterprise custom (no sales-call gate)
• ✓23 years of mortgage-built workflows (founded 2003)
• ✓Native LOS integration across Encompass, Calyx Path, Filogix, BytePro, LendingPad
• ✓MAIA AI included on every plan, not gated to premium tier
• ✓Credit pull alerts as core feature, not premium add-on

When to choose Aidium

Aidium fits operations specifically wanting their AI propensity modeling approach with budget for opaque enterprise-tier pricing.

When to choose BNTouch

BNTouch fits operations wanting transparent pricing, broader native LOS integration, mortgage-specific workflows out of the box, and AI assistant included without an upgrade tier.

Common questions

How do I evaluate which fits my operation?

Three filters: (1) Can you talk to 3 existing customers in your size range without going through the vendor’s screen? (2) Will the vendor demo on YOUR past-client data in 30 minutes? (3) Is pricing published, or does it require a sales call? Whichever vendor clears all three is the safer bet.

What about migrating from Aidium to BNTouch?

CSV import is self-service. White Glove migration includes contacts, pipelines, custom fields, campaigns, and historical data. Most teams move in 7-14 days without losing institutional memory.

Can I run both during evaluation?

Yes. BNTouch offers month-to-month pricing with no annual lock, so you can run parallel for 30-60 days to compare on real data before cutting over.