The Aidium Alternative That Hasn’t Rebranded, Hasn’t Been Acquired
Aidium rebranded to Lendware after its summer 2025 restructure. If you’re wondering what happens to your data, your integrations, and your renewal terms, you’re not alone. BNTouch is the independent mortgage CRM that’s been here since 2003. Same founder. Same name. $165/mo Individual. White Glove migration in 7–14 days, included.
Independent mortgage CRM since 2003 · 4,500+ active loan officers · 4.6★ from 186 verified reviews · Native LOS integration with Encompass, Calyx, BytePro, LendingPad, Floify.
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2003
Founded, still independent
4,500+
Active loan officers on BNTouch
$165/mo
Individual plan, posted publicly
7–14 days
White Glove migration window
Why Aidium and Lendware customers are switching now
Per National Mortgage News, Aidium restructured before relaunching as Lendware. The continuity messaging has been thin. Existing customers report uncertainty about three specific things:
- Integration continuity — what works with Aidium today and what works with Lendware tomorrow
- Support staffing turnover and account-manager transitions
- Pricing model after the rebrand — still non-public, terms unclear at renewal
The mortgage CRM category has consolidated fast. Surefire was acquired by Black Knight, then ICE. Bonzo was acquired by MMI. Aidium became Lendware. BNTouch has stayed independent under founder Yuri Polukeev since 2003.
Talk to BNTouch
What BNTouch gives you that Aidium and Lendware don’t
- Transparent pricing. $165/mo Individual, $95/seat Team, posted publicly. No “talk to sales” gating.
- Native LOS integrations. Encompass, Calyx Point, BytePro, LendingPad, Floify on day one.
- HBPPA-ready Credit Pull Alerts. Fire automated outreach when a past borrower’s credit gets pulled by a competing lender.
- MAIA AI assistant. Drafts emails, scores borrowers, manages tasks. Included in base, not gated.
- 400+ pre-built mortgage campaigns. TCPA-compliant SMS, post-close drip, partner co-branding, digital 1003.
- White Glove migration included. A real BNTouch person moves your data, campaigns, and triggers in 7–14 days.
BNTouch vs Aidium / Lendware at a glance
What you keep, what you replace, what you stop paying for.
| BNTouch Mortgage CRM | Aidium / Lendware | |
|---|---|---|
| Founded | 2003 | 2018, rebranded to Lendware 2025 |
| Ownership | Independent, founder-owned | Restructured 2025 |
| Pricing | $165/mo Individual posted publicly | Not posted, varies by quote |
| Native LOS integrations | 5 (Encompass, Calyx, BytePro, LendingPad, Floify) | Varies post-rebrand |
| AI assistant | MAIA included in base | AI Personas, separate tier |
| Credit Pull Alerts | Included, HBPPA-ready | Add-on |
| SMS marketing | TCPA-compliant in base plan | Add-on at most tiers |
| Migration service | White Glove included | Implementation fees apply |
| Verified reviews | 4.6★ across 186 verified (Capterra+G2+Google) | Smaller review base |
| Last rebrand | None | Aidium → Lendware (2025) |
White Glove migration: we move your Aidium or Lendware data for you
A real BNTouch team member handles the export from your Aidium or Lendware account, then imports the full history (borrowers, partners, transactions, custom fields, campaign membership, triggers) into BNTouch. You keep access to your old account through your renewal date so there’s no risk of losing data during the transition.
What “included” actually means
No implementation fee. No setup charge. No “Professional Services Statement of Work.” Migration is part of your $165/mo Individual subscription. Most Aidium and Lendware migrations complete in 7–14 business days. Your existing LOS integrations re-establish on the new side without re-onboarding.
If you use a less common LOS, the White Glove team scopes a custom integration during migration. Nothing about your borrower history or workflow gets lost in the move.
Common questions from Aidium and Lendware customers
How long does it take to migrate from Aidium to BNTouch?
White Glove migration typically completes in 7 to 14 business days. Past borrower data, campaigns, custom fields, and triggers transfer cleanly. Existing LOS integrations re-establish on the new side without re-onboarding. You keep access to your Aidium or Lendware account through your renewal date so there is no risk of losing data during the transition.
What does BNTouch cost compared to Aidium and Lendware?
BNTouch posts pricing publicly at $165/mo Individual and $95/mo per seat for Team. Aidium pricing was never public and the Lendware rebrand has not changed that. If you have a current Aidium contract, your renewal quote is the comparable number. Most customers we have spoken with report BNTouch is meaningfully less than what they currently pay, particularly at the team tier.
Is BNTouch as feature-complete as Aidium for marketing automation?
Yes. BNTouch ships with 400+ pre-built mortgage marketing campaigns, MAIA AI for content generation, TCPA-compliant SMS, post-close drip, refinance opportunity alerts, and credit pull alerts. Aidium’s AI Personas is comparable in concept; MAIA is included in base subscription rather than gated to a higher tier.
What happens to my existing LOS integrations?
BNTouch has native integrations with Encompass, Calyx Point, BytePro, LendingPad, and Floify on day one. If your Aidium setup uses one of these, the integration re-establishes on the BNTouch side without re-onboarding. Less common LOS gets a custom integration scoped during migration.
Is BNTouch going to be acquired or rebrand?
No plans. BNTouch has been independent under founder Yuri Polukeev since 2003. The category has consolidated — Surefire is inside ICE Mortgage Technology, Bonzo was acquired by MMI, Aidium became Lendware. BNTouch is the largest remaining independent mortgage CRM. Stability for customers is a deliberate business choice.
Can I keep my Aidium data history when I move?
Yes. White Glove handles the export from your Aidium or Lendware account through the standard data export tool and imports the full history into BNTouch. You can run side by side during the transition if you want.
See what BNTouch looks like with your Aidium data
Fifteen-minute live demo with a real BNTouch team member. We walk through your current Aidium or Lendware setup and show what migration looks like for your specific case. No scripted slides.
Book a 15-Minute DemoComparing other vendors too? See BNTouch vs Total Expert, BNTouch vs Surefire, BNTouch vs Bonzo, or the full mortgage CRM comparison hub.
