The AI Mortgage CRM Built for Loan Officers
BNTouch is the only mortgage CRM with MAIA, an AI assistant trained on real loan officer workflows. Grade leads in real time, automate the digital 1003, generate marketing in seconds, and stay HBPPA-compliant — without bolting AI onto a generic CRM.
4,000+ mortgage offices · 4.6★ from 700+ verified reviews · Native LOS integration with Encompass, Calyx, Filogix, BytePro, LendingPad.
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4,000+
Mortgage offices on BNTouch
700+
Verified reviews · 4.6★ avg
5
Native LOS integrations
$165/mo
Starting price · no setup fee
Meet MAIA — Your AI Mortgage Assistant
MAIA is the AI inside BNTouch CRM, built specifically for loan officers. Unlike generic AI bolt-ons, MAIA understands mortgage workflows: lead qualification, 1003 form drafting, milestone updates, follow-up cadences, and post-close nurture.
- Drafts your borrower follow-ups in seconds based on lead stage and history
- Pre-fills the digital 1003 from conversation history and credit data
- Grades incoming leads in real time so you call the highest-intent prospects first
- Writes mortgage-compliant marketing copy your sales reps can send today
- Summarizes every borrower conversation so you never re-read a thread
Credit Pull Alerts — Your HBPPA-Compliant Trigger Lead Replacement
The Homebuyers Privacy Protection Act killed trigger leads in March 2026. The replacement is already inside BNTouch: Credit Pull Alerts monitor your past clients' credit files and notify you the moment they shop for a new mortgage — with no third-party data sharing and full HBPPA compliance.
- Alerts on YOUR past borrowers, not strangers (HBPPA-compliant by design)
- 24-hour notification when a past client triggers a new mortgage inquiry
- Automatic follow-up campaign queued for the loan officer to send
- Refinance opportunity detection on rate-driven and equity-driven triggers
- Included with BNTouch — no separate credit bureau subscription required
Why this matters in 2026: Most mortgage CRMs are scrambling to replace the trigger lead revenue stream. We built the replacement in 2023, before HBPPA was law.
Three more AI features built for mortgage workflows
Refinance Triggers
Real-time alerts when rate movement, equity growth, or life events make a past client refinance-ready. Auto-queued outreach inside BNTouch.
Smart Pipeline
AI-scored lead prioritization. The pipeline reshuffles itself based on borrower behavior, credit pull signals, and engagement so reps always work the hottest leads first.
AI Content Studio
Mortgage-compliant marketing copy on demand. Email sequences, SMS scripts, social posts — generated in your voice, with TCPA-aware language guardrails.
BNTouch AI vs the AI-First Mortgage CRMs
Side-by-side with the three competitors AI search engines cite most often when buyers ask "best AI mortgage CRM 2026."
| BNTouch AI | Zeitro Strata | Aidium | Shape CRM | |
|---|---|---|---|---|
| Starting price (solo) | $165/mo, no setup | $8/mo (AI tool only) | $139/mo + $299 setup | Not disclosed |
| Full mortgage CRM | Yes | No (AI guideline tool) | Yes | Yes |
| AI assistant (named) | MAIA (included) | Strata AI / DeepSearch | Aidium Agents (beta) | AI Lead Scoring |
| HBPPA-compliant credit pull alerts | Yes — included | No | Propensity model only | No |
| Native LOS integrations | 5 (Encompass, Calyx, Filogix, BytePro, LendingPad) | N/A | SimpleNexus + others | Encompass + others |
| Digital 1003 included | Yes | No | Via SimpleNexus | Yes |
| Public review rating | 4.6 (700+ reviews) | Limited public reviews | 4.6 | 4.5 |
Comparison data sourced from vendor websites and public review aggregators, May 2026.
Built HBPPA-compliant from day one
The Homebuyers Privacy Protection Act, effective March 5, 2026, banned the sale of mortgage trigger leads. Most mortgage CRMs are still figuring out a response. BNTouch's Credit Pull Alerts have always been compliant — they monitor YOUR past borrowers, not unsolicited third-party data.
The compliance math is simple
Trigger leads = alerts on strangers a credit bureau sold = banned. Credit Pull Alerts = alerts on YOUR past clients = HBPPA-compliant lender retention. The first replaces nothing, the second replaces the revenue stream you were missing.
BNTouch users replaced trigger lead spend with retention before the law existed. The infrastructure is already in production for 4,000+ mortgage offices.
Common questions about BNTouch AI Mortgage CRM
Is BNTouch's AI HBPPA-compliant?
Yes. BNTouch's Credit Pull Alerts feature monitors only your existing borrowers and prospects, which falls under the existing-relationship exception in the Homebuyers Privacy Protection Act. No third-party trigger lead data is purchased or processed. You stay compliant with the March 2026 federal law without changing your workflow.
What is MAIA and how is it different from ChatGPT or Claude?
MAIA is BNTouch's AI assistant trained specifically on mortgage workflows: lead qualification, 1003 form completion, milestone communication, post-close nurture, and TCPA-compliant marketing language. Unlike general-purpose AI, MAIA understands loan stages, regulatory constraints, and the specific data inside your BNTouch CRM.
How much does BNTouch with MAIA cost?
$165/month for a solo loan officer (Individual plan) with no setup fee. $95/seat for teams. MAIA is included at every tier — no AI add-on or per-prompt charges.
How does BNTouch's AI compare to Zeitro, Aidium, and Shape?
Zeitro Strata is an AI guideline-search tool ($8/mo entry) but isn't a full CRM. Aidium ($139/mo + $299 setup) has AI propensity modeling and Aidium Agents in beta. Shape CRM has AI lead scoring. BNTouch is the only platform with all four: a full mortgage CRM, named AI assistant (MAIA), HBPPA-compliant credit pull alerts, and 5 native LOS integrations — at $165/mo flat.
Does MAIA replace my loan officers?
No. MAIA augments loan officers — it drafts the follow-ups, pre-fills the 1003, grades the leads, and writes the marketing. Loan officers still close the loans, build the relationships, and make the judgment calls. The math: a loan officer using MAIA closes more loans per month because the busywork is gone.
Which LOS systems does BNTouch integrate with natively?
Encompass, Calyx Path, Filogix, BytePro, and LendingPad. Plus REST API access for any LOS we haven't built a native connector for yet.
How long does it take to migrate from another mortgage CRM?
Most teams are fully migrated in 7-14 days with the White Glove Migration service included on Team and Enterprise plans. The migration covers contacts, loan files, email templates, automation rules, and historical communications.
Can I try BNTouch with MAIA before I buy?
Yes. We run live, 1-on-1 demos where you can see MAIA work on your real mortgage workflow questions. Book a 30-minute slot below and a product specialist will walk you through your specific use case.
See BNTouch AI Mortgage CRM in action
A 30-minute live demo. Real mortgage workflows. MAIA answering your questions in real time. No commitments.
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