Holiday season is soon coming up. It is a great chance for every Mortgage Professional to invest their efforts in leads and promotion of their services. But how can YOU stand out if every LO out there is clamoring for borrowers’ attention? We have four tips to engage borrowers during the Holidays season that you may find useful.
Website Holiday Customization
Let’s start with the most common thing – your website. It goes without saying that your website should stand out from the crowd, but just capturing attention is not enough these days. You have to influence clients’ actions on your website.
The most simple thing is to ask your IT department to put a turkey and a pie on your website and voila – your website is glowing with Thanksgiving spirit. That will provide a warm feeling to each visitor who will be more inclined to engage and fill out your contact or mini 1003 form.
For Christmas time, you may go with Christmas trees and decorations hanging around your website. Visitors will always recognize your efforts and small details that you’ve put into your publicly-facing business card that is your website.
With all that said, we encourage you not to overdo your website with decorations; you need to make sure your content is still the main item on your website.
Branded Mail Complements
Old-school postcard mailers are still loved by some folks. This tool can be very effective if not used very often. Even though your clients are still receiving a lot of mail in their mailboxes, the chances of them seeing your Holiday greeting postcard are pretty high.
It is always heart-warming to receive a postcard with your name on it and it continues to be a great tool for reminding clients and partners about yourself. We advise that every postcard you send to be colorful, funny and properly branded.
High-quality Email Content
Even though during the Holiday season customers inboxes are filled with specials, discounts, etc. you still have a chance to get inside your prospect’s mind.
This Holiday season BNTouch is your go-to provider of original and mind-blowing Holiday content. We are producing new, shiny email cards that are available for you to send to your borrowers and partners. Soon, we will even be coming out with short videos and more!
Engaging Email Title
No doubt the content of an email is the most important part. Nevertheless, you must also remember that the email title is what gets people to open emails. With holidays, you should use a funny, engaging and holiday-themed title for your email. Please read more about some guidelines for email titles in one of our previous articles: Three Unknown Email Marketing Stats Revealed.
Please don’t hesitate to contact us should you have any questions or suggestions.
Reach us via email info@bntouchmortgage.com or via phone 888-971-1117.
Thank you and let’s bntouch!
Best Regards,
BNTouch Team
