Mortgage Websites + SEO
Mortgage websites by HomeMagnet.ai, a new service from BNTouch. Premium custom websites built for your mortgage business in under 15 minutes. AI assistant, reputation monitoring, SEO and AEO, integrated appointment scheduler and AI chat.
Custom Website with Unique Mortgage Content
A custom, premium site shaped around your business - written pages, mortgage calculators, rate feeds, newsletter feeds and team pages. Start from a template, answer a few questions and have it written for you, or move the site you already have. Live in under 15 minutes.
- Build new or reimagine your existing site start fresh and have every page drafted from your answers, or bring the site you already have across - either way it stays yours to change
- Mortgage tools built in loan calculators, rate and mortgage news feeds and team members pages
- Built mobile first 73% of local searches happen on a phone, so the phone layout is the one written first, not the one squeezed in afterwards
Figure: BrightLocal Consumer Search Behavior 2026, 1,227 US consumers.
Start your free 15-day trialSEO and AEO for Loan Officers
The borrower searching tonight picks from what Google - and increasingly an AI answer - puts in front of them, and 72% of them compare three businesses or fewer before choosing. Your local details stay consistent everywhere Google looks, and the site is scored against what search engines and AI answers read.
- Optimized for your local keywords the terms borrowers in your city and state actually search are worked into your titles, headings and page copy, then tracked, so you can see what you rank for and what the other loan officers in your market rank for
- Discrepancies on the site flagged missing or duplicated titles, thin pages, broken links, a license line that disagrees with your listings - found and shown as a list, most of it fixable in one click
- Content search engines and AI can use advice on what to add and how to write it so a page can be read, quoted and answered from, not just indexed
- Consistent local details the same name, address and licensing everywhere Google checks - 52% start on Google, but 75% use more than one channel before deciding
- Answers, not just results 45% used an AI tool to find a local business last year, up from 6% the year before - and when an AI summary appears, a search result is clicked 8% of the time rather than 15%
Figures: BrightLocal Consumer Search Behavior 2026, 1,227 US consumers; click-through from Pew Research Center, July 2025, browsing data of 900 US adults.
Start your free 15-day trialReputation Management - Your Online Reviews and Mentions Watched 24/7
A borrower choosing a loan officer reads the reviews first, and they are stricter about them than they were a year ago: 31% will only use a business rated 4.5 stars or better, up from 17% in 2025, and 47% will not use one with fewer than 20 reviews. Your reviews sit in one place, and what needs attention is flagged rather than found by accident.
- One place for every source Google, Zillow, Facebook and Yelp, plus mentions elsewhere on the web - consumers check six review sites on average
- Replying is not optional 80% are more likely to use a business that answers all its reviews, and 42% are put off by one that never replies - what needs an answer is flagged, with help drafting it
- Recency counts 74% only want reviews from the last three months, so a quiet quarter shows
Figures: BrightLocal Local Consumer Review Survey 2026, 1,002 US adults.
Start your free 15-day trialEngage with Visitors - Chat and Meeting Scheduler
Talk to borrowers while they are still on the site, with AI or a human. The AI answers from documents you upload about your own company, so it is your terms it quotes, not a generic script.
- AI or a human whichever is available, on any page
- Answers from your own documents upload what your company offers and the chat works from it
- Booked without leaving the page the built-in scheduler, or your existing Calendly
Build and Control Your Website with AI Agent
Everything the interface does is available to your own systems: a REST API with a published OpenAPI spec, covering sites, pages, sections, forms, leads, media and domains. And because HomeMagnet is also an MCP server, an assistant like Claude can connect to your account directly and do the same work.
- A documented REST API sites, pages and their sections, forms and the leads they capture, media and domains
- An MCP server, not a plugin Claude connects over OAuth and registers itself - there is no client id to paste anywhere
- Build, edit and publish from it create a site, import an existing one, rewrite a section, publish - all of it callable
Content That Keeps the Site Active
A site that has not changed since launch day tells a borrower something. A marketing calendar, blog and topic pages, and weekly mortgage subjects proposed, so there is always something ready to publish.
- A calendar, not a backlog social posts and articles planned where you can see them
- Topics proposed weekly drawn from what the mortgage industry is talking about
- Nothing publishes unapproved written and scheduled for you, held until you say yes
Mortgage Websites Q&A
My company already gives me a profile page. Do I need my own site?
A profile page is the company's page with your photo on it. You cannot change how it is laid out, add pages about the loans and the towns you actually work in, or point it at your own reviews - and it stays behind if you ever move. Your own site carries your name and your domain, ranks for the places you lend in, and goes with you.
Is this a mortgage website builder, or do you build it for me?
Both, in the order that saves you the afternoon. You answer a few questions about your business and the site is built for you - pages, copy and layout - instead of starting from a blank template and dragging boxes around. Everything is yours to change afterwards, in plain language rather than a page editor, so you are never waiting on a designer to move a paragraph.
Do I need a web designer, or is the design done for me?
Done for you. There is no agency to brief, no quote to wait on and no round of revisions - the mortgage website design is built around the answers you give, and you can change any of it yourself afterwards. People who have paid for a designed site before are usually surprised by this part: the thing that took six weeks takes an afternoon, and it stays yours to edit.
Can I start from a mortgage website template?
Yes. The designs are built for mortgage rather than adapted from a general template pack, so the pages a borrower expects - rates, calculators, your licensing details, your reviews - are already there. You pick one and it is rewritten around your business instead of handing you a blank layout to fill in.
How long does it take, and who writes the content?
About five minutes from a ready-made design, or ten if you want one built around your own answers. The first draft of every page is written for you from what you tell us about your business, and you can change any word of it afterwards. On the higher plans new posts keep being written and scheduled for you - nothing goes live until you approve it.
I already have a website. Can I move it over?
Yes, and you keep your domain. Your current pages are read and rebuilt as they look, including your blog posts and their addresses, so nothing you have already earned in search is thrown away.
What does it cost, and is there a free way to do this?
The first 15 days cost nothing. After that it is a monthly plan - the tiers are on HomeMagnet's pricing page, which is where we keep prices so there is one place for them to be right. Free builders will host a page for you. What they will not do is write mortgage content, watch your reviews, or keep your licensing details the same on every page.
Do I have to run all of this myself?
No. The site publishes itself, posts are written and scheduled for you, and your reviews and search rankings are watched in the background. You approve things when you are asked - you do not have to remember them.
Is this part of my BNTouch CRM, or a separate product?
Separate, and sold separately: HomeMagnet has its own login and its own 15-day trial. It is a BNTouch service, so you can run it beside the mortgage CRM or on its own, and you do not need to be a BNTouch customer to use it.
Will leads from the site reach my BNTouch CRM?
Yes, almost instantly. An enquiry on your site is handed to BNTouch as it is submitted, with the page it came from, so it is in your pipeline and working through your follow-up while the borrower is still reading. Nothing is exported, imported or waiting in an inbox for somebody to notice it.
Your Mortgage Website, Live Before You Pay a Dollar
Start the trial, see your site built in minutes, and let the rest - reputation, search, chat, content - run behind the scenes. Cancel any time.
Start your free 15-day trial