BNTouch vs Floify:
Why Most Mortgage Offices Need Both
Floify is a mortgage point-of-sale platform. BNTouch is a mortgage CRM. They solve different problems, and most successful loan officers, mortgage brokers, and lending teams run both. Here is the honest comparison and what it looks like to use them together.
Book a Live Demo See Top Mortgage CRMsFloify and BNTouch are not the same category
This is the most important sentence on this page: Floify is a mortgage point-of-sale (POS) platform. BNTouch is a mortgage CRM. They both live inside a loan officer’s tech stack, and they sound similar from the outside, but they do completely different jobs.
If you searched “BNTouch vs Floify” expecting a head-to-head feature war, you will not find one. The honest answer is that they are complementary tools, and the right question is usually “do I need a POS, a CRM, or both?” — not “which one wins.”
What each tool does
Floify (Point-of-Sale)
Floify handles the borrower-facing application and document collection part of the loan. Once a borrower commits to working with you, Floify is where they fill out the 1003, upload pay stubs, e-sign disclosures, and track loan status through closing.
- Borrower-branded application portal (1003)
- Document upload and verification
- E-sign and disclosure delivery
- Loan status milestones for the borrower
- LOS integrations for clean handoff to processing
- Acquired by Porch Group in 2021
BNTouch (CRM)
BNTouch handles everything that happens before the borrower commits, while they wait, and after the loan funds. Lead capture, drip campaigns, pre-approval nurture, in-process updates to both the borrower and the buying agent, and the post-close engine that drives refinance recapture and referrals.
- Lead capture and pre-approval drip
- Two-way SMS, email, and video automation
- Dynamic Groups (auto-segmentation by loan status)
- 400+ pre-built mortgage marketing campaigns
- AI Sales Assistant for content and follow-up
- Post-close engagement, refinance triggers, anniversary touches
- Native LOS integrations (Encompass, Calyx Point, BytePro, LendingPad)
- Mortgage-only since 2003. Used by 4,500+ active offices today.
Side-by-side category comparison
| Capability | BNTouch (CRM) | Floify (POS) |
|---|---|---|
| Lead capture from web forms and ad campaigns | Yes | Not the primary use case |
| Pre-approval drip campaigns | Yes (built in) | No |
| Borrower-facing 1003 application | Optional via integration | Yes (core feature) |
| Document collection and e-sign | Optional via integration | Yes (core feature) |
| Two-way SMS marketing automation | Yes, TCPA-compliant | Limited |
| Buying-agent loop in marketing | Yes | No |
| Post-close marketing automation | Yes (refi triggers, anniversary) | No |
| Refinance recapture campaigns | Yes | No |
| Dynamic Groups (auto-segmentation by loan status) | Yes | No |
| AI sales assistant for content generation | Yes (included) | No |
| Native LOS integration | Encompass, Calyx, BytePro, LendingPad | Encompass and major LOSs |
| Solo loan officer entry plan | $165/mo | Quote-based per LO |
| Managed onboarding included | White Glove on every plan | Standard onboarding |
The right way to think about this
If you are evaluating Floify against BNTouch as if they were two flavors of the same product, you will end up with a half-built mortgage tech stack. The cleaner mental model:
- POS handles the loan. Application, documents, e-sign, status tracking. Floify is good at this.
- CRM handles the relationship. Capturing leads, nurturing pre-approvals, communicating during processing, recapturing past clients on refinance triggers, generating referrals, recruiting. BNTouch is built for exactly this.
- LOS handles the file. Encompass, Calyx Point, BytePro, LendingPad. Where the loan-officer-facing pipeline lives.
Most mortgage offices that grow past one LO have all three.
If you only have budget for one
This depends on your bottleneck:
Bottleneck: lost leads, no follow-up, low referral and refi recapture rate
Start with a CRM. The leak is in the relationship, not in the loan file. BNTouch is built for this and includes pre-built mortgage campaigns out of the box. Floify will not solve this problem.
Bottleneck: messy application process, slow document collection, borrowers complaining about clarity
Start with a POS like Floify. The leak is in the loan-file workflow, not the marketing. BNTouch will not solve this problem.
Most loan officers we talk to who run a serious pipeline say the relationship leak is bigger than the application leak — which is why CRMs are usually the higher-ROI first move. But your office is your office.
What if I have Floify and want to add a CRM?
That is the most common path. BNTouch slots in alongside your POS without disturbing the loan file. Here is what it looks like:
- Lead capture. Your web forms, ads, referrals, and inbound calls feed BNTouch. The borrower nurtures inside BNTouch through pre-approval.
- Hand off to Floify. When the borrower commits and starts the application, Floify takes over the document/e-sign workflow. BNTouch receives the loan-status updates from your LOS and continues the marketing layer in parallel.
- Dual-track communication. BNTouch handles “the next refinance opportunity,” “happy loan anniversary,” “your buying agent referral request.” Floify handles “your appraisal is in,” “we need updated pay stubs,” “ready to e-sign.”
- Post-close. Floify’s job ends at funding. BNTouch’s most valuable work begins there: rate alerts, anniversary check-ins, referral requests, retention through to the next loan.
About BNTouch
BNTouch is the mortgage-specific customer relationship management platform built for loan officers, mortgage brokers, and lending teams. Used by more than 6,500 mortgage offices since 2003. Customers using BNTouch have closed $43,774,594,875 in loans over the last two years. White Glove managed onboarding included on every plan. Native integrations with Encompass, Calyx Point, BytePro, and LendingPad. 400+ pre-built mortgage marketing campaigns. AI Sales Assistant included.
In April 2026, BNTouch was named a SourceForge Top Performer based on user reviews from a catalog of more than 100,000 products.
See how BNTouch fits alongside your POS.
15-minute live demo. White Glove migration included. Plans from $165/mo.
Book a Live Demo See Pricing & PlansFrequently asked questions
Is Floify a CRM?
No. Floify is a mortgage point-of-sale (POS) platform. It handles the borrower application, document collection, and e-sign workflow. CRM functions like lead nurture, drip campaigns, two-way SMS marketing, and post-close engagement are not the Floify use case.
Is BNTouch a POS?
No. BNTouch is a mortgage CRM and marketing automation platform. It does not replace a borrower-facing 1003 application portal. Most BNTouch customers use a POS like Floify (or another POS) alongside BNTouch.
Do BNTouch and Floify integrate?
Most modern POS and CRM platforms integrate at the LOS layer. BNTouch’s native integrations with Encompass, Calyx Point, BytePro, and LendingPad mean that loan-status events flowing through your LOS show up in BNTouch automatically, regardless of which POS feeds the LOS. For specific Floify-to-BNTouch direct integration questions, contact sales during your demo.
Should I switch from Floify to BNTouch?
Probably not, because they do different jobs. The more useful question is: do you have a CRM at all? If you are running Floify without a mortgage CRM, your relationship layer is exposed and you are likely losing pre-approvals to silence and past clients to competitors at refinance time. BNTouch fills that gap.
How much does BNTouch cost compared to Floify?
BNTouch plans start at $165/mo for solo loan officers. Floify pricing is quote-based per LO. The two are not direct alternatives, so a head-to-head price comparison does not capture the full picture — most offices need both, plus an LOS, to run a complete mortgage tech stack.
Can BNTouch handle the borrower application?
BNTouch supports lead capture and basic intake forms. For a full borrower-facing 1003 with document upload, e-sign, and status tracking, a dedicated POS like Floify (or your LOS’s borrower portal) is the right tool.
