From Bonzo to BNTouch:
22 Years Built Only for Mortgage
Bonzo built a fast-moving brand around social-media automation. BNTouch has been built only for mortgage since 2003, with 4,500+ active mortgage offices, native integrations with every major US LOS, and a managed-CRM tier (White Glove) that runs the platform alongside you. Here is the comparison and what the migration looks like.
Book a Live DemoSee the Full ComparisonWhere BNTouch is different from Bonzo
22 years vs younger entrant
BNTouch has been mortgage-only since 2003. 4,500+ active offices today, more than 6,500 served since launch. Track record matters when you are putting your pipeline on a platform.
Native LOS integrations
Encompass, Calyx Point, BytePro, and LendingPad, all native. If LOS sync matters to your day, BNTouch is the deeper integration story.
White Glove managed-CRM tier
White Glove imports your contacts, builds your Dynamic Groups, configures your campaigns, and runs the platform alongside you. Included on every plan.
What you get with BNTouch
- Mortgage-only platform. No multi-vertical compromise. Every feature was built with the mortgage workflow as the design center.
- 400+ pre-built mortgage campaigns. Pre-approval, in-processing, post-close, refinance triggers, anniversary check-ins, recruitment workflows. Ready to activate.
- Dynamic Groups. Contact groups that update automatically as loan statuses change. Pre-Approved becomes Stale Pre-Approval at 121 days, Past Clients get post-close drips at funding, all without manual list management.
- AI Sales Assistant. Follow-up suggestions, content generation, included on every plan.
- Two-way SMS with TCPA 2026 compliance baked in. Texting and consent flows handle the new compliance rules by default.
- Mobile apps for iOS and Android. Pipeline, contacts, tasks, texts on your phone.
Side-by-side comparison
| Feature | BNTouch | Bonzo |
|---|---|---|
| Built only for mortgage since | 2003 | Younger entrant |
| Active mortgage offices | 4,500+ | Smaller install base |
| Native Encompass integration | Yes | Limited |
| Native Calyx Point, BytePro, LendingPad | Yes | Limited |
| Pre-built mortgage campaigns | 400+ | Library available |
| Two-way SMS | Yes | Yes |
| Dynamic Groups | Yes | Auto-segmentation available |
| White Glove managed onboarding | Included on every plan | Onboarding tier |
| AI Sales Assistant | Included | AI features available |
| Solo LO entry plan | $165/mo | Tiered |
What the migration looks like
White Glove handles the entire move on every plan. No DIY, no missed follow-ups, no gap in your borrower communication.
Day 1 — Kickoff
Your White Glove specialist scopes your contact list, your campaigns, and your LOS connection. No DIY required.
Week 1 — Data Migration
We import your contacts, history, and pipeline into BNTouch. We rebuild your active drip sequences against the new platform.
Week 2 — LOS & Templates
We connect Encompass, Calyx, BytePro, or LendingPad. We rebuild your templates and dynamic groups.
Week 3 — Training & Go-Live
You and your team get trained inside the platform. Old CRM gets paused. New CRM goes live with no gap in your follow-up.
Who BNTouch is the right fit for
- Loan officers and brokers who want a longer track record under their pipeline.
- Offices that depend on deep, native LOS integration day to day.
- Anyone who would rather have a managed onboarding team build the system than do it themselves.
- Teams that want a single mortgage-only platform instead of a generalist CRM with a mortgage skin.
See BNTouch in 15 minutes.
White Glove migration is included on every plan. Plans from $165/mo for solo loan officers.
Book a Live Demo See Pricing & PlansFAQ
How is BNTouch different from Bonzo?
BNTouch has been mortgage-only since 2003 with 4,500+ active offices and native LOS integrations across the major US stack (Encompass, Calyx Point, BytePro, LendingPad). White Glove managed onboarding is included on every plan instead of being an upsell.
Does BNTouch have AI features?
Yes. AI Sales Assistant is included on every plan. It generates email and SMS content, suggests follow-up timing, and helps loan officers communicate faster.
Can I keep my Bonzo content and templates?
Yes. White Glove rebuilds your active campaigns and templates inside BNTouch as part of the migration. We do not start from scratch, we move what works.
What about social-media auto-posting?
BNTouch supports social-media posting and pre-built mortgage social content. The platform is broader than just social, with full pipeline management, LOS sync, and 400+ mortgage marketing campaigns.
How long does the migration take?
Three to four weeks for most offices. White Glove runs the timeline.
