Almost 50% of consumers are interacting with brands on social media more than they did six months ago. You need to capitalize on that trend. And the key to doing so is leveraging social media marketing for loan officers. If you’re not already doing so, it might be time to rethink things. Consider how you are using your social platforms and learn how to use them better.
If you’re not sure where to begin, there’s no need to worry. Here’s a closer look at how you can win at social media marketing for loan officers.
Why Social Media Marketing for Loan Officers Matters
Borrowers do their homework before reaching out. They check reviews, look at content, and compare professionals online. And most of that happens before they even fill out a lead form. Social media marketing gives you the chance to do several things ahead of time, too. You can build trust, show your personality, and provide value, all before talks even begin.
You never know what kind of post could make a prospect think of you when they start doing their research. A funny Instagram Reel or TikTok could be the first thing that comes to mind. And that creates a powerful opportunity for you to win their business. But that’s only if your marketing is consistent and targeted.
Post Smarter With Automation Tools
One challenge in social media marketing for loan officers stands out above the rest. And that’s consistency. When you get slammed with work or caught up chasing down leads, it’s easy to forget to post.
But that’s where automation swoops in. New customer relationship management (CRM) platforms like BNTouch help end the guesswork. And they do so in the following ways:
- Auto-posting pre-approved content to platforms like Facebook and LinkedIn
- Scheduling weekly or monthly campaigns so your feed stays fresh
- Sharing relevant updates like rate trends, tips for first-time buyers, or market news
You can even build a content calendar directly in your dashboard. And many social media platforms allow you to integrate ads and content with your CRM, too. The result? Effortless posting that resonates with your target audience.
Combine Messaging With Social Touchpoints
Social media works best as part of a broader strategy. For example, you might take these steps:
- Run a Facebook ad to generate a lead
- Set up a text to auto-send a helpful guide to that lead
- Follow up with a drip email campaign over the next 10 days
That kind of multi-channel approach improves response rates. Not only that, but it keeps your brand top of mind. With BNTouch, you can coordinate every message from one place. There’s no longer a need to switch between tools.
Track What’s Working (and What’s Not)
If you’re not measuring performance, you’re guessing. But modern CRMs help you track social media metrics alongside lead engagement.
Look for the following insights:
- Which posts got the most clicks or leads
- Which audiences performed best in paid campaigns
- How long it took for a social lead to convert compared to other sources
Over time, these data points will help you make informed changes to your strategy.
Win at Social Media Marketing for Loan Officers With BNTouch
Social media marketing for loan officers is no longer optional. But the good news is that tools like BNTouch make it easy for you to post better content at scale. Our platform includes downloadable campaign templates, easy-to-use tools for tracking leads, and more.
To see all that BNTouch has to offer, book a demo today!
