{"id":5137,"date":"2019-08-14T06:00:27","date_gmt":"2019-08-14T10:00:27","guid":{"rendered":"https:\/\/bntouch.com\/?p=5137"},"modified":"2025-02-12T10:29:47","modified_gmt":"2025-02-12T15:29:47","slug":"mortgage-marketing-content","status":"publish","type":"post","link":"https:\/\/bntouch.com\/mortgage-blog\/mortgage-marketing-content\/","title":{"rendered":"Mortgage Marketing Content – Discover The Content Exchange"},"content":{"rendered":"<h2><strong>Summary<\/strong><\/h2>\n<p><em><span style=\"font-weight: 400;\">This article outlines various content marketing strategies that mortgage professionals can use to attract and convert clients. Learn about creating blogs, videos, and infographics that address common customer questions and concerns. By the end, you\u2019ll know how to develop engaging content that resonates with your target audience and drives conversions.<\/span><\/em><\/p>\n<p> <\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/vVZMwpfSKA8?si=R2vWgjqArSgOtqXy\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\nAlong with offering loads of pre-made pieces of white-labeled marketing content for our users BNTouch is the only Mortgage CRM that offers a content exchange. A place where\u00a0our users can upload the mortgage marketing content they’ve been using for others to apply to their account. See how\u00a0our top producing clients\u00a0are creatively\u00a0using\u00a0their CRM to bring in more borrowers and provide more loans.<\/p>\n<h2>How Do I Get Pre-Made Mortgage Marketing Content?<\/h2>\n<p>There are plenty of services and agencies that will make marketing content for your business at a price. With BNTouch we provide all of our users with tons of weekly content they can use to market their mortgage businesses along with a content exchange within the CRM that allows users to upload content they’re actually using in their business for other members to download, edit and use.<\/p>\n<h2>White Labeled Marketing Content<\/h2>\n<p>We offer an ever growing collected of pre-made, white labelled and curated content for our users to choose from. You’ll be able to sign up for BNTouch and begin marketing your business with proven pieces of effective marketing content right on day one.<\/p>\n<ul>\n<li>\n<h3>Weekly Market Updates<\/h3>\n<p><span><a href=\"https:\/\/bntouch.com\/mortgage-blog\/mortgage-marketing-content\/mortgagemarketingcontent\/\" rel=\"attachment wp-att-7570\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent.png\" alt=\"Weekly Mortgage Market Update\" width=\"1693\" height=\"452\" class=\"alignnone size-full wp-image-7570\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent.png 1693w, https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent-300x80.png 300w, https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent-768x205.png 768w, https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent-1024x273.png 1024w\" sizes=\"auto, (max-width: 1693px) 100vw, 1693px\" \/><\/a><br \/>\nWe’ve just introduced a new feature that will allow you to send a weekly market update to your borrowers. This will be a completely white labeled with your photo and contact info. It will feature up to date rates and top real estate\/mortgage news each week.\u00a0<\/span><span>You can see an example of the\u00a0<a href=\"https:\/\/portal.mortgagecircles.com\/weekly_market_update\/?u=2XjfqIoMKuO-IQHktNA67SZAe9K3DI6W&p=GNwqs31EVPchhWEz2v1tpo82l7T_ZrqO\" target=\"_blank\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/portal.mortgagecircles.com\/weekly_market_update\/?u%3D2XjfqIoMKuO-IQHktNA67SZAe9K3DI6W%26p%3DGNwqs31EVPchhWEz2v1tpo82l7T_ZrqO&source=gmail&ust=1575500022260000&usg=AFQjCNFKkloqEUA0UoQWvUkVrJv_FZbZzw\" rel=\"noopener\">Weekly Market Update here<\/a>.<\/span><\/li>\n<li>\n<h3>In-Processing, Birthday & Loan Anniversary Videos<\/h3>\n<h3><a href=\"https:\/\/bntouch.com\/mortgage-blog\/mortgage-marketing-content\/mortgagemarketingcontent2\/\" rel=\"attachment wp-att-7571\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent2.png\" alt=\"Mortgage CRM Birthday Marketing\" width=\"1163\" height=\"400\" class=\"alignnone size-full wp-image-7571\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent2.png 1163w, https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent2-300x103.png 300w, https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent2-768x264.png 768w, https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent2-1024x352.png 1024w\" sizes=\"auto, (max-width: 1163px) 100vw, 1163px\" \/><\/a><\/h3>\n<p>We also offer a full selection of plug and play videos you can send to your borrowers to notify them of in-processing steps\/updates, wish them happy birthday or congratulate them on their loan anniversary. All of these videos can be either sent manually or automatically by adding it to one of your marketing drip campaigns.<\/li>\n<li>\n<h3>Click To Send Holiday Postcards<\/h3>\n<p><a href=\"https:\/\/bntouch.com\/mortgage-blog\/mortgage-marketing-content\/mortgagemarketingcontent3\/\" rel=\"attachment wp-att-7572\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent3.png\" alt=\"Mortgage Marketing Postcards\" width=\"1234\" height=\"413\" class=\"alignnone size-full wp-image-7572\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent3.png 1234w, https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent3-300x100.png 300w, https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent3-768x257.png 768w, https:\/\/bntouch.com\/wp-content\/uploads\/2019\/08\/MortgageMarketingContent3-1024x343.png 1024w\" sizes=\"auto, (max-width: 1234px) 100vw, 1234px\" \/><\/a><br \/>\nWe’ve got custom postcard designs created for any holiday you can think of. All which can be send with a few clicks right from the comfort of you CRM. Want to send out a holiday greating to all of your potential borrowers, no problem. Want to automatically send happy birthday postcards to your past borrowers on their birthday, you got it. Staying top of mind with that physical touch has never been easier.<\/li>\n<\/ul>\n<h2>Discover The Content Exchange – User Created Content<\/h2>\n<p><a href=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange.png\"><img decoding=\"async\" class=\"alignnone wp-image-5139 size-full\" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange.png\" alt=\"Mortgage Marketing Content Dashboard\" width=\"100%\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange.png 1451w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange-300x160.png 300w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange-768x409.png 768w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange-1024x546.png 1024w\" sizes=\"(max-width: 1451px) 100vw, 1451px\" \/><\/a><\/p>\n<p><strong>With 250+ campaigns to choose from<\/strong> you’ll be able to beef up your marketing with ease. The content exchange is filled with campaigns created by BNTouch users and consist of everything from Holiday to New Lead to Co-Branded Partner campaigns. Any of which can be added to your account with a single click.<\/p>\n<p> <\/p>\n<ul>\n<li>\n<h3>New Lead Campaigns<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-5140 size-full\" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange2.png\" alt=\"Mortage marketing new lead campaigns\" width=\"1047\" height=\"304\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange2.png 1047w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange2-300x87.png 300w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange2-768x223.png 768w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange2-1024x297.png 1024w\" sizes=\"auto, (max-width: 1047px) 100vw, 1047px\" \/><br \/>\nFind marketing campaigns to follow-up with any type of new lead. You can use the content exchange to find new ideas of how to target your new leads. As well as see what other CRM users are doing to target theirs. With 50+ pre-made campaigns specifically targeting new leads you’ll be converting in no time.<\/li>\n<li>\n<h3>Prospects Campaigns<\/h3>\n<p>A prospect can be a warm lead or a potential borrower that has begun the application process, either way this is one of the most important stages in your pipeline. With over 50+ campaigns written to specifically to bring these leads into the application process, you can’t really loose.<\/li>\n<li>\n<h3>In-Processing Campaigns<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5141\" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange3.png\" alt=\"In-Processing Mortgage Marketing Content\" width=\"100%\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange3.png 1044w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange3-300x72.png 300w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange3-768x184.png 768w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange3-1024x245.png 1024w\" sizes=\"(max-width: 1044px) 100vw, 1044px\" \/><br \/>\nTips, tricks and important information are what your potential borrowers will need during the in-processing stage. Fortunately with over 40+ ready to go in-process marketing campaigns already in our content exchange supplying your borrowers with information should be a cinch.<\/li>\n<li>\n<h3>Post-Funded Campaigns<\/h3>\n<p>In this phase of the pipeline your goal is to stay top of mind. This category of the content exchange will be full of feedback, holiday and loan anniversary campaigns. 70% of referrals are missed because a past borrowers can’t find your contact information, use the content exchange to make sure that never happens.<\/li>\n<li>\n<h3>Long Term Campaigns<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5142\" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange4.png\" alt=\"Long Term Mortgage Marketing Content\" width=\"100%\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange4.png 1043w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange4-300x87.png 300w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange4-768x223.png 768w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange4-1024x297.png 1024w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/><br \/>\nSimilar to the post-funded marketing yet this is where you’ll begin to let past borrowers know of rate changes and possible refinance opportunities. Turn past borrowers into repeat business with one of our 40+ long term marketing campaigns.<\/li>\n<li>\n<h3>Co-Branded Campaigns<\/h3>\n<p>Easily put together a marketing campaign that features the contact info of yourself and one of your real estate agent partners with our co-branded section of the content exchange.<\/li>\n<li>\n<h3>Partner Campaigns<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5143\" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange5.png\" alt=\"Mortgage Marketing Partner Content\" width=\"100%\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange5.png 1043w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange5-300x69.png 300w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange5-768x177.png 768w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange5-1024x237.png 1024w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/><br \/>\nTake advantage of one of our 30+ campaigns created specifically crafted to bringing in more partners and referral business. Whether it’s real estate agent, financial planner or contractor partners you’re looking for the content exchange has got you covered.<\/li>\n<li>\n<h3>Recruiting Materials<\/h3>\n<p>In the Recruiting category you’ll find content based around helping you find new talent for your mortgage office. This section works great in conjunction with many of the other recruiting tools offered with BNTouch.<\/li>\n<li>\n<h3>Holiday & Event Campaigns<\/h3>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-5144\" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange6.png\" alt=\"Mortgage Marketing Holiday Content\" width=\"100%\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange6.png 1043w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange6-300x92.png 300w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange6-768x236.png 768w, https:\/\/bntouch.com\/wp-content\/uploads\/2018\/05\/Exchange6-1024x315.png 1024w\" sizes=\"(max-width: 1043px) 100vw, 1043px\" \/><br \/>\nJust as it sounds this section is chalk full of campaigns specifically written and designed to wish your potential, current and past borrowers the happiest of holidays.<\/li>\n<li>\n<h3>Current Market Specials<\/h3>\n<p>Here you will find all sorts of special scenario campaigns as well as many BNTouch designed rate change and low rate reminder campaigns that you can add to your account in one click.<\/li>\n<\/ul>\n<p> <\/p>\n<h2><strong>Key Takeaways<\/strong><\/h2>\n<ul>\n<li><b>Create diverse content types<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Using a variety of content formats such as blogs, videos, and social posts helps reach a wider audience and engages users across platforms.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<ul>\n<li><b>Optimize content for SEO<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">By optimizing content for search engines, mortgage professionals can increase organic traffic to their websites and improve visibility.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><\/b><\/p>\n<ul>\n<li><b>Focus on educating and providing value<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\"><\/span><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Creating educational and valuable content builds trust with prospects and positions your brand as a knowledgeable authority in the mortgage industry.<\/span><\/p>\n<p> <\/p>\n<h2><strong>Commonly Asked Questions<\/strong><\/h2>\n<ul>\n<li><b>Why is content marketing important in the mortgage industry?<\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Content marketing helps mortgage companies educate their audience, build trust, and provide valuable insights, which ultimately attract leads and nurture existing clients.<\/span><\/p>\n<ul>\n<li><b>What types of content should mortgage professionals create?<\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">Mortgage professionals should create educational blog posts, videos, case studies, and infographics that address common client questions and concerns throughout the mortgage process.<\/span><\/p>\n<ul>\n<li><b>How does SEO play a role in mortgage content marketing?<\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">SEO helps mortgage content rank higher in search engines, increasing visibility and driving organic traffic to a company\u2019s website or landing pages.<\/span><\/p>\n<ul>\n<li><b>How can mortgage companies use content to build brand authority?<\/b><\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">By consistently sharing valuable, informative content, mortgage companies can position themselves as trusted experts in the industry, earning their audience’s loyalty.<\/span><\/p>\n<p> <\/p>\n<h2 style=\"text-align: center;\">Ready to see the content exchange in action?<\/h2>\n<p style=\"text-align: center;\"><a href=\"https:\/\/bntouch.com\/request-demo\/?sourceTerm=Organic-Blog-ContentExchange\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-4149 \" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2017\/12\/WebsiteCTA4.png\" alt=\"Mortgage Marketing Content Request Demo\" width=\"462\" height=\"77\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2017\/12\/WebsiteCTA4.png 600w, https:\/\/bntouch.com\/wp-content\/uploads\/2017\/12\/WebsiteCTA4-300x50.png 300w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary This article outlines various content marketing strategies that mortgage professionals can use to attract…<\/p>\n","protected":false},"author":13,"featured_media":5146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,8,32,9,119],"tags":[81,79,35,50,80],"class_list":["post-5137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm","category-marketing","category-mortgage-content","category-services","category-webinar-archives","tag-content","tag-content-exchange","tag-mortgage-crm","tag-mortgage-marketing","tag-mortgage-marketing-content"],"_links":{"self":[{"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/posts\/5137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/users\/13"}],"replies":[{"embeddable":true,"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/comments?post=5137"}],"version-history":[{"count":0,"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/posts\/5137\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/media\/5146"}],"wp:attachment":[{"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/media?parent=5137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/categories?post=5137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/tags?post=5137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}