{"id":10694,"date":"2022-05-18T13:33:16","date_gmt":"2022-05-18T17:33:16","guid":{"rendered":"https:\/\/bntouch.com\/?p=10694"},"modified":"2022-05-18T14:29:05","modified_gmt":"2022-05-18T18:29:05","slug":"mortgage-industry-trends-2022","status":"publish","type":"post","link":"https:\/\/bntouch.com\/mortgage-blog\/mortgage-industry-trends-2022\/","title":{"rendered":"5 Mortgage Industry Trends to Drive Business in 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Housing prices have risen considerably in the last year, with no clear end in sight. As a mortgage loan officer, it’s important to understand how economic, social, and industry trends can impact your business. Here are 5 mortgage industry trends to watch in 2022:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2022\/04\/AdobeStock_374970695-300x200.jpeg\" alt=\"\" width=\"700\" height=\"467\" class=\"alignnone wp-image-10691\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2022\/04\/AdobeStock_374970695-300x200.jpeg 300w, https:\/\/bntouch.com\/wp-content\/uploads\/2022\/04\/AdobeStock_374970695-768x512.jpeg 768w, https:\/\/bntouch.com\/wp-content\/uploads\/2022\/04\/AdobeStock_374970695-1024x683.jpeg 1024w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2><b>1. Rising Mortgage Rates<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">According to CNBC, the average mortgage rate has now passed 5%. This means that the average homeowner will pay roughly 38% more for a home this year compared to a year ago.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A survey performed by Fannie Mae revealed that roughly 7 out of 10 Americans (69%) expect mortgage rates to continue rising. This pessimism might make your customers reluctant to jump into a mortgage in the coming year.<\/span><\/p>\n<h2><b>2. Low Home Availability<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The real estate website Zillow reports that the number of available houses dropped in the last year. Zillow listed 729,000 homes in February of this year, a 25% decrease from last year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you’re a mortgage broker, it’s important to <a href=\"https:\/\/bntouch.com\/mortgage-blog\/9-ways-get-referrals-mortgage-business\/\">network<\/a> with local real estate agents. Partnering together can help you focus on your clients and connect them to the right homes.<\/span><\/p>\n<h2><b>3. Using Equity for an Upgrade<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Trends indicate that homeowners have the upper hand when it comes to selling their homes. But a “seller’s market” also means that existing homeowners will have difficulty finding a home of their own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that rather than selling their home outright, many homeowners are tapping into their equity to make an upgrade. Mortgage brokers that specialize in cash-out refinancing options might take advantage of this mortgage industry trend in the coming year.<\/span><\/p>\n<h2><b>4. Increased Dependence on Technology<\/b><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2022\/04\/AdobeStock_56508307-300x200.jpeg\" alt=\"\" width=\"700\" height=\"467\" class=\"alignnone wp-image-10692\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2022\/04\/AdobeStock_56508307-300x200.jpeg 300w, https:\/\/bntouch.com\/wp-content\/uploads\/2022\/04\/AdobeStock_56508307-768x512.jpeg 768w, https:\/\/bntouch.com\/wp-content\/uploads\/2022\/04\/AdobeStock_56508307-1024x683.jpeg 1024w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As new generations enter the housing market, they’re turning to the internet for guidance on mortgage industry trends. New homeowners rely on digital tools to compare mortgage rates, check their credit scores, and learn more about loan programs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It’s important for loan officers to leverage their digital platforms to reach their target market. Hosting webinars and posting helpful guides on homeownership can help you reach a new audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can stay ahead by implementing a customer relationship management (CRM) tool. This type of digital platform can help you stay organized, develop new marketing strategies, and build a personal connection with your clients.<\/span><\/p>\n<h2><b>5. The Need for a Personal Touch<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Finally, with rising home costs and talk of a “housing bubble,” cynicism and anxiety abound. This is particularly true for <a href=\"https:\/\/bntouch.com\/mortgage-blog\/do-borrowing-habits-among-generations-vary-mortgage-industry\/\">millennials<\/a> and <a href=\"https:\/\/bntouch.com\/mortgage-blog\/do-borrowing-habits-among-generations-vary-mortgage-industry\/\">gen z<\/a>, both of whom already face challenges from unemployment and student debt.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now can be a time to distinguish yourself as a loan officer. You can offer clients the confidence they need to navigate these uncertainties. Offer a personal connection through videos, webinars, and more.<\/span><\/p>\n<h2><b>Stay Ahead of the Competition<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The right customer relationship management <a href=\"https:\/\/bntouch.com\/mortgage-blog\/mortgage-crm-software-lenders\/\">(CRM)<\/a> tools can help you organize your efforts and connect with clients keeping up with all mortgage industry trends. The <a href=\"https:\/\/bntouch.com\/\">BNTouch Mortgage CRM<\/a> system can help you build your brand and market your services using the latest digital tools.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-weight: 400;\">To learn more about these product features, schedule a demo today!<\/span><\/h2>\n<p><a href=\"https:\/\/bntouch.com\/request-demo\/?sourceTerm=Organic-Blog-CTA\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bntouch.com\/wp-content\/uploads\/2021\/06\/WebsiteCTA4.png\" alt=\"Request a free demo\" width=\"600\" height=\"100\" class=\"aligncenter wp-image-9806 size-full\" srcset=\"https:\/\/bntouch.com\/wp-content\/uploads\/2021\/06\/WebsiteCTA4.png 600w, https:\/\/bntouch.com\/wp-content\/uploads\/2021\/06\/WebsiteCTA4-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Housing prices have risen considerably in the last year, with no clear end in sight….<\/p>\n","protected":false},"author":20,"featured_media":10693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29],"tags":[],"class_list":["post-10694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"_links":{"self":[{"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/posts\/10694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/users\/20"}],"replies":[{"embeddable":true,"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/comments?post=10694"}],"version-history":[{"count":0,"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/posts\/10694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/media\/10693"}],"wp:attachment":[{"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/media?parent=10694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/categories?post=10694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bntouch.com\/wp-json\/wp\/v2\/tags?post=10694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}