Your company brand is your mark of distinction; it’s what sets you apart from your competitors. When you establish and adhere to a brand management strategy, your level of commitment reassures borrowers, partners, and anyone else that your company does business with that they can trust you.
Brand management is so important that Reputations Corporation, a Vancouver-based consultancy group, reports that 72 percent of consumers say reputation influences their buying decisions; 80 percent of employees will accept less pay to work with a company with an excellent reputation; while another 89 percent say reputation is a tie breaker between equal products. Whether you’re trying to influence key decision makers or attract and retain top talent, you’ll want to consider the following tips on managing your company’s brand.
BNTouch was established to ensure that the mortgage companies it serves has the same brand management power behind each and every transaction. We have created a suite of products that will allow you to take full advantage of your current business strategy and supercharge it for the next wave of intelligent, informed buyers and business partners.